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Holmes (1984-1994), I sought out and viewed Basil Rathbone‟s silver screen series, The complete collection: Sherlock Holmes (1939-1946), witnessing why he continues to inspire such loyalty in Holmes viewers to this day. From these products, I soon became fast acquainted with the canon. However, having seen Granada‟s extensive production, doubled with my own constant reading of the original products, I sought a pastiche. Laurie King‟s The Beekeeper’s Apprentice (1994) came highly recommended by Youtube users, and due to its availability at my local library, I acquired the book. I continued reading The Return of Sherlock Holmes (1905/2005d), the third set of short stories in the canon, and then decided to return to the beginning and read the first Holmes novel, A Study in Scarlet (1887/2006a). While consuming original and official secondary product information, I became frustrated with my own images of Holmes and Watson going unfulfilled. Having read and seen so many adaptations one harbours more questions then answers; therefore, I turned towards fan fiction, a literary outlet for the enamoured and occasionally the well-educated fan. While finding myself thoroughly impressed with the variety of fan fiction, I subsequently read another official pastiche, The Veiled Detective (2009); appalled, I returned to the official canon and read the last novel, The Valley of Fear (1927/2006b), followed in order by His Last Bow (1917/2005h) and The Case-book of Sherlock Holmes (1927/2005k). Having finished the canon, I acquainted myself with two popular Sherlockian texts, the commercial success, The Seven-Per-Cent Solution (1974), and the foundation of Sherlockian scholarship, Vincent Starrett‟s The Private Life of Sherlock Holmes (2008). Private Life (2008) was written as a biography of Sherlock Holmes, treating him and his life‟s work as real. I promptly learned this was The Great Game, a Sherlockian pastime in which educated fans take a good-humoured academic look into Holmes‟ personality and achievements. However, due to my ethnographic position and methodological boundaries I did not pursue this avenue because it involves community interaction. Therefore, I found this the appropriate time in my journey to stop and reflect. 36
Table 2. Ethnographic order of products Pre Proposal Product Level Product Product Medium P Sherlock Holmes (2009) Film OS / US Sherlock Holmes (2009) interviews Internet (Youtube) / DVD O The Hound of the Baskervilles (1902/2003) 37 Book (novel) US Youtube videos featuring Jeremy Brett Internet (Youtube) OS Sherlock Holmes (1984-1994). Granada Television TV (DVD) O The Sign of Four (1890/2001) Book (novel) O The Adventures of Sherlock Holmes and The Memoirs of Sherlock Holmes (1892, 1894/2001a) Post Proposal: Book (short stories) Product Level Product Product Medium OS The complete collection: Sherlock Holmes (1939-1946). Twentieth Century Fox and Universal Studios Film (DVD) OS The Beekeeper’s Apprentice (1994) Book (pastiche) O The Return of Sherlock Holmes (1905/2005d) Book (short stories) O A Study in Scarlet (1887/2006a) Book (novel) US Fan fiction Internet OS The Veiled Detective (2009) Book (pastiche) O The Valley of Fear (1927/2006b) Book (novel) O His Last Bow (1917/2005h) Book (short stories) O The Case-book of Sherlock Holmes (1927/2005k) Book (short stories) OS The Seven-Per-Cent Solution (1974) Book (pastiche) OS The Private Life of Sherlock Holmes (2008) Book (pastiche/biography)
Page 1 and 2: The Case Study of Sherlock Holmes (
Page 3 and 4: Table of Contents Attestation of Au
Page 5 and 6: List of Figures Figure 1. Abercromb
Page 7 and 8: Attestation of Authorship I hereby
Page 9 and 10: Abstract This study investigates a
Page 11 and 12: Abercrombie and Longhurst‟s audie
Page 13 and 14: and Morgan‟s (1990) and Shanahan
Page 15 and 16: two and turn them into action” (G
Page 17 and 18: Jenkins (1992), however, would disa
Page 19 and 20: that to be a secondary phase, a res
Page 21 and 22: they designed their continuum, were
Page 23 and 24: economistic theory, alongside Aberc
Page 25 and 26: informs us that we take our communi
Page 27 and 28: Methodology This chapter explains t
Page 29 and 30: albeit in Sherlock Holmes for Dummi
Page 31 and 32: Figure 2. Original model from Maste
Page 33 and 34: and like many, have a stereotypical
Page 35 and 36: Drawing from Shanahan and Morgan (1
Page 37 and 38: Model My research advocates the the
Page 39 and 40: Creative component Critiques Regard
Page 41: ethnographic position is made on tw
Page 45 and 46: Good Doctor to placate any qualms t
Page 47 and 48: preconception was derived from its
Page 49 and 50: and Watson in defeating Lord Blackw
Page 51 and 52: The common picture of Holmes is of
Page 53 and 54: “embrace of fiction” (p. 606) a
Page 55 and 56: was lost. Therefore, Doyle‟s orig
Page 57 and 58: this was the only Holmes novel the
Page 59 and 60: 9). While the tale and its quick pu
Page 61 and 62: his feet with a cry of pleasure.
Page 63 and 64: Cultivation analysis: Official seco
Page 65 and 66: their flaws and their frailties, in
Page 67 and 68: may suggest, this film is not a dir
Page 69 and 70: Holmes in the role of supporting ac
Page 71 and 72: have endeavoured to intertwine and
Page 73 and 74: Official secondary products: The Pr
Page 75 and 76: 245). Redmond‟s (2009) statement,
Page 77 and 78: “shocking affair of the Dutch ste
Page 79 and 80: cited in Jenkins, 1992, p. 32). In
Page 81 and 82: The fan Sandvoss (2005) believes th
Page 83 and 84: emotional, or cognitive); they tres
Page 85 and 86: knowledgeable fans [who] may . . .
Page 87 and 88: negative connotation, for it no lon
Page 89 and 90: Figure 6, the consumer-to-fan culti
Page 91 and 92: Creative Component Introduction Fan
Page 93 and 94:
esponsible, Lord Blackwood, played
Page 95 and 96:
short and are exposed as fraudulent
Page 97 and 98:
Conclusion We take our communicatio
Page 99 and 100:
References Abercrombie, N., & Longh
Page 101 and 102:
Davies, D. S. (2009). The further a
Page 103 and 104:
Doyle, A. C. (2005k). The case-book
Page 105 and 106:
Jenkins, H. (2007). Afterword: The
Page 107 and 108:
Signorielli, N., & Morgan, M. (1990
Page 109 and 110:
Bibliography Ackroyd, P. (2001). In
Page 111:
Miller, P. V. (1994). Made-to-order
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