The Case Study of Sherlock Holmes (2009) - Scholarly Commons ...

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Consumer-to-fan cultivation model Figure 7. Consumer-to-fan cultivation model 84
Creative Component Introduction Fandom originates, at least in part, as a response to the relative powerlessness of the consumer in relation to powerful institutions of cultural production and circulation. (Jenkins, 1992, p. 278-279) Through writing this critique, I hope to capture and represent all that I could not express academically. Fandom, as Jenkins (1992) mentioned, fights institutional constraints, and therefore, when fandom is examined, it is limited by academia‟s impersonal analysis. As a fan, one possesses an unbridled enthusiasm for one‟s “object of consumption” (Gray et al., 2007, p. 11). According to Sandvoss (2005), such “emotional intensity . . . cannot be measured quantitatively. [So] for the purpose of empirical investigation and academic analysis, we therefore need to turn to observable aspects as defining marks of fandom” (p. 6). Therefore, through this critique, I will trace my fandom and provide observable evidence of my cultivation as a fan. By the end of my ethnographic journey, I was cultivated to the degree of an educated academic-fan; however, I remained outside of the Sherlockian community. Jenkins (1992) believes “fan reception cannot and does not exist in isolation, but is always . . . motivated, at least partially, by a desire for further interaction with a larger social and cultural community” (p. 76)”. I, therefore, will treat this critique as an introduction into the realm of Sherlockian scholarship. Considering my case study was Sherlock Holmes (2009), a critique enables me to examine, from the perspective of a fan, aspects of the film that cultivated my interest. I will therefore critique the film‟s effort to capture the contradictory canonical themes of magic and science, and incorporate my academic-fan findings by integrating my ethnographic experience with enchantment and the relativity of reality. Overall, however, I wish to capture “the original purpose of Sherlockian activity . . . enjoyment – an exaggeration, not an abandonment, of the childish excitement with which the original readers, and succeeding generations, read the Sherlock Holmes tales” (Redmond, 2009, p. 316). 85
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The Case Study of Sherlock Holmes (
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Table of Contents Attestation of Au
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List of Figures Figure 1. Abercromb
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Attestation of Authorship I hereby
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Abstract This study investigates a
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Abercrombie and Longhurst‟s audie
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and Morgan‟s (1990) and Shanahan
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two and turn them into action” (G
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Jenkins (1992), however, would disa
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that to be a secondary phase, a res
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they designed their continuum, were
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economistic theory, alongside Aberc
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informs us that we take our communi
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Methodology This chapter explains t
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albeit in Sherlock Holmes for Dummi
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Figure 2. Original model from Maste
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and like many, have a stereotypical
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Drawing from Shanahan and Morgan (1
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Model My research advocates the the
Page 39 and 40: Creative component Critiques Regard
Page 41 and 42: ethnographic position is made on tw
Page 43 and 44: Table 2. Ethnographic order of prod
Page 45 and 46: Good Doctor to placate any qualms t
Page 47 and 48: preconception was derived from its
Page 49 and 50: and Watson in defeating Lord Blackw
Page 51 and 52: The common picture of Holmes is of
Page 53 and 54: “embrace of fiction” (p. 606) a
Page 55 and 56: was lost. Therefore, Doyle‟s orig
Page 57 and 58: this was the only Holmes novel the
Page 59 and 60: 9). While the tale and its quick pu
Page 61 and 62: his feet with a cry of pleasure.
Page 63 and 64: Cultivation analysis: Official seco
Page 65 and 66: their flaws and their frailties, in
Page 67 and 68: may suggest, this film is not a dir
Page 69 and 70: Holmes in the role of supporting ac
Page 71 and 72: have endeavoured to intertwine and
Page 73 and 74: Official secondary products: The Pr
Page 75 and 76: 245). Redmond‟s (2009) statement,
Page 77 and 78: “shocking affair of the Dutch ste
Page 79 and 80: cited in Jenkins, 1992, p. 32). In
Page 81 and 82: The fan Sandvoss (2005) believes th
Page 83 and 84: emotional, or cognitive); they tres
Page 85 and 86: knowledgeable fans [who] may . . .
Page 87 and 88: negative connotation, for it no lon
Page 89: Figure 6, the consumer-to-fan culti
Page 93 and 94: esponsible, Lord Blackwood, played
Page 95 and 96: short and are exposed as fraudulent
Page 97 and 98: Conclusion We take our communicatio
Page 99 and 100: References Abercrombie, N., & Longh
Page 101 and 102: Davies, D. S. (2009). The further a
Page 103 and 104: Doyle, A. C. (2005k). The case-book
Page 105 and 106: Jenkins, H. (2007). Afterword: The
Page 107 and 108: Signorielli, N., & Morgan, M. (1990
Page 109 and 110: Bibliography Ackroyd, P. (2001). In
Page 111: Miller, P. V. (1994). Made-to-order
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