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JNNURM - GANGAPEDIA

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City Development Plan for Agra City in the state of Uttar Pradesh under <strong>JNNURM</strong><br />

As per the study by Ministry of Tourism, Government of India (Market Pulse Report-2004),<br />

Agra’s availability of 175-rooms/lakh tourist is substantially lower than the national average of<br />

423 rooms/lakh tourist and the state average of 404 rooms/lakh tourist. However, this could<br />

be contributed to the fact that a larger number of tourists of Agra stay in Delhi. It is also lower<br />

than Varanasi, which has 558 rooms/lakh tourists in the state of Uttar Pradesh.<br />

Table 5.2: Availability of Rooms in Agra –2004<br />

City/State Total number of rooms Rooms / lakh tourist<br />

Agra 3,891 175<br />

Varanasi 18,423 558<br />

Uttar Pradesh 295,436 404<br />

India 1,171,121 423<br />

Source: Ministry of Tourism, GOI in A Market Pulse Report,2004<br />

Although the Taj and Agra fort are major tourist destinations, thousands of visitors leave Agra<br />

without even a night stay at hotel. Agra is close enough to both Delhi and Jaipur to visit only<br />

as a stopover. Thus a great deal of potential income is lost.<br />

5.4 ISSUES AND POTENTIALS<br />

The emerging issues are:<br />

The duration of stay of the tourists<br />

in Agra is only one day.<br />

Various other tourist destinations<br />

like Itmad-ud-Daula are not well<br />

connected with the city.<br />

The approach road to various tourist<br />

Congested approach roads<br />

destinations is also highly<br />

<br />

congested so tourists do not prefer to visit them.<br />

There are no proper signage boards in the city.<br />

Lack of tourist information centers.<br />

Unhygienic conditions in the city, even the tourist places like Agra fort are not well<br />

maintained<br />

There are no evening activities for the tourists.<br />

As Agra is famous for its local handicrafts and petha, a tourist bazaar is not in the city.<br />

There are various UP tourism shops/emporiums and petha shops, but they are located at<br />

different places of the city.<br />

There is also a menace of the hawkers. They sometimes harass the tourists, which is<br />

major source of dissatisfaction among the tourists.<br />

Potentials for tourism development are:<br />

Agra falls in the prime tourist circuit in India- the so-called Golden Triangle.<br />

The city also boasts three World Heritage Sites.<br />

Agra’s proximity to Mathura, the religious tourism can be promoted.<br />

Agra has a rich cultural heritage; various programmes can tap the religious potential of<br />

the city.<br />

Taj Mahotsav is organized annually; such kind of programmes/events can be organized<br />

frequently to attract large number of tourists.<br />

-30-<br />

MDP Consultants in association with Allianz Securities Ltd

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