2002-2003 - The University of Scranton

MARKETING
DR. GERALD BIBERMAN, Chairperson
Marketing is “people-oriented,” focusing on the interaction between the firm and its
market (buyers). The marketer explores major needs to develop new products and to position
them so that buyers see their relevance. Marketing majors are introduced not only to
the visible marketing tools: products, salespeople, and the various selling and promotional
techniques, but also to less visible marketing functions: marketing research and the firm’s
interactions with wholesalers and retailers. The student will develop both the quantitative
and qualitative skills needed to succeed in a real business environment.
MARKETING
Dept. and No. Descriptive Title of Course Credits
FIRST YEAR FALL SPRING
GE S/BH ECO 153-154 Prin. of Micro-Macro Economics 3 3
GE SPCH-WRTG COMM 100-WRTG 107 Public Speaking-Composition 3 3
GE PHIL-T/RS PHIL 120 Introduction to Philosophy 3
GE PHIL-T/RS T/RS 121 Theology 3
GE C/IL C/IL 104 Computing and Information Literacy 3
GE QUAN MATH ELECT 1 Math Option-2 courses 3-4 3-4
GE HUMN HUMN ELECT 2 Humanities Elective 3
GE FSEM INTD 100 Freshman Seminar 1
GE PHED PHED ELECT Physical Education 1
16-17 16-17
SECOND YEAR
BUS CORE ACC 253-254 Financial-Managerial Accounting 3 3
BUS CORE STAT 251-252 Statistics for Business I-II 3 3
BUS CORE MGT 251 Legal Environment of Business 3
GE PHIL-T/RS PHIL 210 Ethics 3
GE PHIL-T/RS T/RS 122 Theology II 3
GE NSCI NSCI ELECT Natural-Science Electives 3 3
GE HUMN HUMN ELECT Humanities Electives 3 3
GE ELECT ELECT 3 Free Elective 3
18 18
THIRD YEAR
MAJOR MKT 361 Marketing Research 3
MAJOR MKT 362 Consumer Behavior 3
BUS CORE MKT 351-FIN 351 Intro. to Marketing-Intro. to Finance 3 3
BUS CORE MGT 351-352 Principles of Management I-II 3 3
BUS CORE OIM 351-OIM 352 Intro. Mgt. Science-Intro. Oper. Mgt. 3 3
BUS CORE ECO/IB 351 Environment of Intl. Business 3
GE PHIL-T/RS PHIL-T/RS ELECT Philosophy or T/RS Elective 3
15 15
FOURTH YEAR
MAJOR MKT 470-476 Mkt. Communications-Mkt Strategy 3 3
MAJOR MKT ELECT Mkt. Electives 3 3
BUS CORE MGT 455 Business Policy & Strategy 3
BUS CORE OIM 471 Business-Information Management 3
GE HUMN HUMN ELECT Humanities Elective 3
GE ELECT ELECT Free Electives 3 6
GE PHED PHED ELECT Physical Education 1 1
16 16
Total: 130-132 CREDITS
1 See note on Math Options on page 224.
2 If EDUC 113 is required in the first semester, it is taken in place of a humanities elective and is counted as a GE free
elective. One GE free elective in the fourth year must then be taken as a humanities elective.
3 If a third math course is required, it replaces this GE elective.
254