Atlas Copco - Annual Report 1999
Atlas Copco - Annual Report 1999
Atlas Copco - Annual Report 1999
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Starting in October <strong>1999</strong> and running<br />
throughout 2000, AEG Power Tools presents<br />
a special Millennium-Edition of different<br />
power tools excellent price-performance<br />
ratio.<br />
The choice of the three products, which<br />
demonstrate the innovative and problemsolving<br />
attitude of AEG Power Tools,<br />
marked the first phase of the special millennium<br />
campaign. The Millennium<br />
rotary hammer, jigsaw, and percussion<br />
drill are all equipped with the patented<br />
FIXTEC technology for simple and fast<br />
tool-changing. The tools are supported<br />
by an extended warranty package.<br />
Thanks to the flexibility of the point-of-sale display, which<br />
makes the brand more noticeable, even small outlets and dealers<br />
with limited space have taken the opportunity to participate<br />
in this promotion. The feedback from sales companies as well<br />
INDUSTRIAL TECHNIQUE<br />
Millennium campaign exposes the AEG brand<br />
Organic growth through innovation<br />
as from distributors and dealers has been positive. Customers<br />
have also shown great interest in and appreciation for the campaign,<br />
which already shows signs of becoming a success for the<br />
company.<br />
Several years ago, <strong>Atlas</strong> <strong>Copco</strong> accepted the challenge of satisfying<br />
the automotive industry’s need for electrical industrial power tools<br />
that meet strict specifications for speed, efficiency, and secure<br />
fastening, mainly of critical joints.<br />
The Industrial Tools and Equipment division developed an electrical<br />
nut-runner with the performance that customers desire. The<br />
biggest problem was a lack of fast, lightweight, and powerful<br />
electrical motors in the market. No electrical motor manufacturer<br />
in the world had been able to overcome the technical barriers.<br />
However, <strong>Atlas</strong> <strong>Copco</strong>’s innovative engineers found solutions to<br />
the mechanical and electrical problems. The result was a new kind<br />
of motor that is significantly different from conventional electrical<br />
motors.<br />
The first product with the new motor was named Tensor. It<br />
has generated substantial sales and profits. Tensor tools are now<br />
used by leading automotive manufacturers who have large-scale<br />
production and make exacting demands on quality.<br />
ATLAS COPCO <strong>1999</strong> 59<br />
INDUSTRIAL TECHNIQUE
Change language