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Financial Report and Registration Document 2010 - Groupe Seb

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3<br />

CONSOLIDATED FINANCIAL STATEMENTS<br />

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS<br />

The All-Clad CGU – including the trademark for €108.2 million <strong>and</strong> goodwill<br />

for €64 million at 31 December <strong>2010</strong> – was tested for impairment by<br />

comparing its carrying amount to its value in use, defi ned as the sum of<br />

discounted future cash flows for the 5-year period covered by the business<br />

plan. Terminal value was determined based on the expected future cash<br />

flows to be derived from the assets in the last year of the plan. The main<br />

actuarial assumptions used were as follows:<br />

discount rate of 8.83%, down slightly on the 2009 rate of 9.02% <strong>and</strong> 2008<br />

rate of 9.37%, due to the fall in risk-free rates;<br />

long-term growth rate of 3%, in line with forecasts for the high-end<br />

household equipment market, similar to the rate used since All-Clad was<br />

acquired.<br />

Following the test at 31 December <strong>2010</strong>, an impairment loss of €14.7 million<br />

was recorded in the consolidated fi nancial statements in addition to the<br />

€20.4 million loss already booked in 2009. After the severe recession that<br />

depressed dem<strong>and</strong> in the United States in 2009, sales <strong>and</strong> other business<br />

indicators began to show signs of recovery in <strong>2010</strong>. However, All-Clad has<br />

still not returned to the levels forecast in the initial business plan, which is<br />

the reason for the additional goodwill impairment.<br />

The sensitivity of test results to changes in the individual assumptions used in<br />

<strong>2010</strong> to determine the value in use of the All-Clad CGU assets is as follows:<br />

a one-point decrease in the discount rate would mean that no impairment<br />

loss would have been booked in <strong>2010</strong>;<br />

0.5- <strong>and</strong> 1-point increases in the discount rate would result in an additional<br />

impairment loss of €12.7 million <strong>and</strong> €23.5 million, respectively;<br />

a one-point decrease in the growth rate to perpetuity would result in an<br />

additional impairment loss of €17.5 million;<br />

a one-point decrease in operating margin in the last year of the business<br />

plan – used to calculate terminal value – would result in an impairment<br />

loss of €6.5 million.<br />

as regards the sales trends for 2011-2015, Group management currently<br />

considers the most probable scenario to be based on average annual<br />

growth of 5.5%. Compared to these forecasts, a 10% downward revision<br />

of forecast sales over the entire period would result in an additional<br />

impairment loss of €37.1 million.<br />

In 2008, impairment losses of €3.5 million were recognised respectively<br />

on the Mirro WearEver br<strong>and</strong>s (Mirro, WearEver <strong>and</strong> AirBake) <strong>and</strong> other<br />

related intangible assets, following an impairment test of the Mirro WearEver<br />

CGU (see Note 6), reflecting lower-than-expected profits <strong>and</strong> their impact<br />

on the business plan for future years.<br />

The carrying amount of these br<strong>and</strong>s was €4.5 million at 31 December <strong>2010</strong>.<br />

The test performed at that date on the CGU that owns these br<strong>and</strong>s did<br />

not result in any impairment losses in addition to those booked previously.<br />

The main actuarial assumptions used were as follows:<br />

discount rate after tax of 8.83%;<br />

long-term growth rate of 2%.<br />

A 1-point increase in the discount rate or a 3% downward revision of forecast<br />

sales for 2011-2015 would result in the carrying amount of the br<strong>and</strong>s being<br />

written down in full.<br />

Impairment tests on other trademarks <strong>and</strong> goodwill in <strong>2010</strong>, 2009 <strong>and</strong> 2008<br />

did not result in the recognition of any impairment losses.<br />

The carrying amount of the Supor CGU – including the br<strong>and</strong> for €91.6 million<br />

<strong>and</strong> goodwill for €326.7 million – was compared to its market value at<br />

31 December <strong>2010</strong>, as ZJ Supor is listed on the Shenzen stock exchange<br />

<strong>and</strong> there is a liquid market for its shares. At 31 December <strong>2010</strong>, Supor’s<br />

share price was RMB 23.9, while its carrying amount was RMB 13.<br />

The Arno, Lagostina, Rowenta, Panex, Krups <strong>and</strong> Moulinex trademarks,<br />

which are carried in the balance sheet at 31 December <strong>2010</strong> for €38.1 million,<br />

€30.4 million, €23.2 million, €12.05 million, €7.8 million <strong>and</strong> €1.0 million<br />

respectively, were tested by discounting estimated future royalty revenues<br />

from the licensing of the trademarks. The main assumptions used in <strong>2010</strong><br />

were as follows:<br />

royalty rate: 2% to 5.5%, unchanged from 2009 <strong>and</strong> 2008;<br />

discount rate after tax: 7.81% (Rowenta) to 14.56% (Arno) versus 8.30%<br />

to 14.9% in 2009;<br />

long-term growth rate: 1% to 3%, unchanged from 2009 <strong>and</strong> 2008.<br />

For all of these assets, the sensitivity of value in use to different scenarios was<br />

analysed for the period between 2011 <strong>and</strong> 2015, including their sensitivity<br />

to a one-point increase in the discount rate <strong>and</strong> one-point decrease in the<br />

growth rate to perpetuity. The decreases in value in use under each of these<br />

simulations would not result in the recognition of any impairment losses on<br />

trademarks in the balance sheet. The test margin on the Lagostina br<strong>and</strong><br />

would be reduced to zero if current <strong>2010</strong>-2014 sales forecasts were reduced<br />

by 28%.<br />

3<br />

GROUPE SEB<br />

FINANCIAL REPORT AND REGISTRATION DOCUMENT <strong>2010</strong><br />

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