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Earthenterprise Tool Kit - International Institute for Sustainable ...

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EarthEnterprise <strong>Tool</strong> <strong>Kit</strong><br />

TOOL<br />

emissions reduction strategies. Many have already reduced emissions by more<br />

than 30 percent.<br />

Though small and medium sized companies are not yet required to comply<br />

with the legislation, that day may not be far off. Once large companies have<br />

exhausted cost-effective emissions reduction and pollution prev e n t i o n<br />

strategies, regulators will start to look more closely at the many small firms that<br />

g e n e rate emissions. This is alre a dy happening in Cali<strong>for</strong>nia, w h e re air<br />

emissions regulations now apply to bakeries, fast food re s t a u ra n t s ,<br />

lawnmowers, and outdoor barbecues.<br />

Corporate monitoring of ethical and social per<strong>for</strong>mance is still rare, but<br />

spreading. Ben and Jerry’s Homemade Inc., The Body Shop, Patagonia, and<br />

Tom’s of Maine report on the causes they promote and their community<br />

development ef<strong>for</strong>ts.A few companies now include ethics in employee training<br />

programs and provide mentors to give moral guidance to new employees.<br />

When staff members feel valued, empowered and fairly treated, they are more<br />

likely to treat colleagues, suppliers, and customers the same way.<br />

In-House Waste Reduction and Pollution Prevention Teams<br />

G reen teams, comprising personnel from different departments, can be<br />

effective in devising strategies to improve environmental per<strong>for</strong>mance. Toplevel<br />

support, adequate budgets, and ready access to all employees are<br />

necessary to execute team strategies.<br />

Start by setting easily achievable goals and get more ambitious as confidence<br />

and expertise are gained.Asking all employees to bring their own coffee mugs,<br />

and purchasing mugs <strong>for</strong> visitors, is an easy first step. Requiring all printing and<br />

copying to be done double-sided, providing refillable pens in the supply<br />

cabinet, and turning off unused lights and equipment are other starting points.<br />

Establishing paper and packaging recycling programs, asking suppliers <strong>for</strong><br />

green alternatives, and installing energy-efficient fluorescent light bulbs might<br />

come next.<br />

After momentum and interest have been established, tackle the tougher issues.<br />

Talk to maintenance staff about biodegradable soaps and cleaning products and<br />

ask <strong>for</strong> bathroom tissue and paper towels made from recycled fibre. Approach<br />

your landlord about installing timed thermostats, water-efficient toilets and<br />

plumbing fixtures, and lighting systems responsive to outdoor light. Quantify<br />

the payback associated with these capital investments, so that everyone<br />

understands the financial benefits of env i ronmental re s p o n s i b i l i t y.<br />

Manufacturing firms can target their in-house production processes.<br />

92<br />

INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT

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