Earthenterprise Tool Kit - International Institute for Sustainable ...

EarthEnterprise Tool Kit
Preface
EarthEnterprise is a new initiative of the International Institute for
Sustainable Development (IISD), linking the economic world where business
holds sway with the new opportunities arising from env i ronment and
development concerns. Our project focuses on new and rapidly growing
markets for products, services and technologies for sustainable development.
Innovators and entrepreneurs seeking entry into these markets will discover
half a trillion dollars worth of business globally by the turn of the century. Many,
perhaps most, of the new ideas for green markets will come from small and
medium size firms.Their needs to access investment funds, market information,
and technology assistance prompted EarthEnterprise and our Tool Kit.
IISD’s role is to be a catalyst for improving environment and economy
relationships. By discovering and addressing requirements of the new breed of
business innovators and inv e s t o r s , EarthEnterprise will accelerate the
availability and acceptance of products and technologies supportive of
sustainable development. EarthEnterprise is our trademark to symbolize the
major commitment of human ingenuity and business acumen urgently required
for successful investment in sustainable development.
This Tool Kit provides fundamental knowledge for smaller businesses
competing in the environmental market place. It draws upon insights of
successful business people, new research about the market place, technology
development, financing mechanisms, and changing business practices. The
enthusiasm of both the EarthEnterprise team and those with whom they
network bodes well for the future.They and others like them are the vanguard,
pursuing opportunities inherent in sustainable development.
IISD will continue to update and expand the Tool Kit. We look forward to
receiving comments from readers on how it may be improved to meet their
practical needs.
Arthur J. Hanson
President and CEO
International Institute for Sustainable Development
INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT
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