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Earthenterprise Tool Kit - International Institute for Sustainable ...

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EarthEnterprise <strong>Tool</strong> <strong>Kit</strong><br />

Checklist <strong>for</strong> Assessing Technology Opportunities<br />

Group Criterion Questions/Issues<br />

Importance Relative Environmental ◗ What is the relative environmental<br />

and Resource Impact or resource impact of this<br />

technology compared to current<br />

practice?<br />

◗ Is the saving or benefit large compared<br />

to the base technology?<br />

Importance to ◗ How critical is this technology to<br />

<strong>Sustainable</strong><br />

achieving targets?<br />

Development Goals ◗ Does it have significant competing<br />

technologies?<br />

◗ Is it a major player?<br />

State of Phase of ◗ Which generation is the technology?<br />

Technology Development (see the <strong>Tool</strong> “Understanding the Four<br />

Generations of Environmental<br />

Technology”)<br />

◗ How close is the technology to<br />

commercialization?<br />

Timing of ◗ Can it be brought to market in 1 year,<br />

Development<br />

3 years, 5 years, 10 years or more?<br />

◗ What does this pace depend on; money,<br />

knowledge, other factors?<br />

◗ If the technology is already in a<br />

particular market, how long to transfer<br />

to a new one?<br />

Scale of Suitability to ◗ Can this technology be developed by a<br />

Technology Small or Medium small or medium sized business?<br />

Sized Enterprises ◗ Is it capital intensive?<br />

◗ Is it knowledge intensive?<br />

◗ What is the scale of the production<br />

facility required?<br />

Market Cost-effectiveness ◗ Is the technology cost-effective relative to<br />

current products/processes?<br />

◗ If not, how close is it?<br />

◗ Does it rely on legislation, subsidy or<br />

other external factors to make<br />

it competitive?<br />

Market Size ◗ What is the likely size of target markets?<br />

◗ What market share can it capture? Based<br />

on what attributes?<br />

◗ Can it be marketed effectively overseas?<br />

Market Barriers ◗ What are the major barriers or<br />

requirements <strong>for</strong> achieving market<br />

penetration?<br />

◗ Are they likely to be overcome?<br />

◗ In whose control are they?<br />

BUSINESS OPPORTUNITIES IN SUSTAINABLE TECHNOLOGY<br />

63

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