Earthenterprise Tool Kit - International Institute for Sustainable ...

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EarthEnterprise Tool Kit The Supply Side: Finding and Assessing New Technologies 49 Technology Trees: Cherry Picking for Success 49 Understand the Four Generations of Environmental Technology 57 Understand Sustainable Technology 59 Add Sustainable Attributes to Existing Technologies 61 Convert Defense Technologies 61 Watch for the Impact of Technology Leaps or Breakthroughs 61 Opportunity Assessment: A Checklist 62 Case Study: Halozone Technologies Inc. 64 Raising Money for Sustainable Enterprises 71 Get the Fundamentals Right to Approach Capital Markets 75 Jump Over Perception Barriers 76 Business Planning for Sustainable Enterprises 77 Tips on Preparing the Investment Offering 79 Identify Potential Investors and Types of Financing 80 Engage a Financial Advisor 82 Adopting New Business Practices and Relationships 83 Internal Consistency 85 Prepare a Mission Statement 86 Measure and Report on Your Progress and Performance 91 In-House Waste Reduction and Pollution Prevention Teams 92 Materials that Inform Employees about Economic, Environmental, and Social Trends 93 Open and Direct Lines of Communication 93 External Credibility 95 Annual Sustainable Development Report 95 A Commitment to Honest and Accessible Public Relations 96 A Commitment to Community Development Efforts 97 Leveraging Your Resources 98 Work With Innovative Business Associations 98 Tap the Expertise of Non-Profit Organizations 101 Contract with the Best 103 Use Incubators to Help You Grow 104 Have Fun, Stay Healthy, and Enjoy Your Work in an Increasingly Stressful World 105 Profiles 106 CAERAN 106 O Wear 107 DEJA SHOE 108 ii INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT
EarthEnterprise Tool Kit Conclusion 111 Directories 115 Product Certification and Labelling Organizations 117 Marketing Resources and Sales Leads 118 Sales Leads for Green Procurement 123 Environmental Industry Associations 133 Technology Assistance Organizations - Canada 136 Technology Assistance Organizations - United States 144 Publications Listing Research and Development Assistance Organizations 149 Sources of Capital for Sustainable Enterprises - Canada 150 Sources of Capital for Sustainable Enterprises - United States 159 Additional Sources of Financing and Investment - Canada 167 Additional Sources of Financing and Investment - United States 169 Publications on New Business Practices 171 INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT iii
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