Earthenterprise Tool Kit - International Institute for Sustainable ...

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EarthEnterprise Tool Kit more than $50. Another Network service sources products for U.S. catalogues and home shopping channels from socially re s p o n s i b l e , s u s t a i n a b l e enterprises. The new Green Business Maps program helps members in major U.S. cities create cooperative advertising in the form of metropolitan area maps showing where green businesses are located. Other discounted or low-cost services provided to member companies are: travel, long distance telephone, credit card processing, and group health and life insurance. Council of Sustainable Industries of New Jersey and New York American Soil P.O. Box 295 Ramsey, NJ 07446-0295 Tel/Fax: (201) 327-2312 Contact: Rob Young The Council of Sustainable Industries of New Jersey and New York promotes co-operation among the “rising tide of private and community ecological entrepreneurs”. The 50-member Council provides referrals for those seeking sustainable goods and services, educates the public about companies making false environmental claims, and promotes quality standards and legislation that reflect the true social and environmental costs of goods and services. Business Environmental Network Project Peninsula Conservation Center 3921 East Bay Shore Road Palo Alto, CA 94303 Tel: (415) 962-9876 Fax: (415) 962-8234 Contact: Carol Kraus Lauffer The Business Environmental Network Project, sponsored by the Peninsula Conservation Center, issues a bi-monthly newsletter, Eco-Opportunities, which describes what companies and individuals in the San Francisco Bay area and Silicon Valley are doing to improve their environmental performance. Serving 120 small and large companies, the Project holds regular events to discuss current environmental topics and company policies to address the problem. According to organizer Carol Kraus Lauffer, this is one of the few subjects about which high-tech companies concerned about confidentiality are willing to share information. 100 INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT
EarthEnterprise Tool Kit TOOL Social Venture Network 1388 Sutter Street, Suite 1010 San Francisco, CA 94109 Tel: (415) 771-4308 Fax: (415) 771-0535 Contact: Jennifer Chapman, Deputy Director The Social Venture Network, formed in 1987 and headquartered in San Francisco, is a membership organization composed primarily of entrepreneurs, investors, and investment professionals who believe that business is not only a means of financial success but a potentially powerful force in creating a more just, humane, and sustainable world. The organization strives to build a community of business leaders who have demonstrated concern for social issues and to strengthen the credibility of innovative business initiatives. The 400-member organization sponsors national meetings twice a ye a r. Members receive specialized mailings and regular newsletters, and information on resource people, services, projects, and businesses of interest to them. A data-base is maintained on each member’s activities and interests. Membership is by invitation only for individuals who have demonstrated e n t re p reneurial talent, substantial net worth coupled with active priva t e investing, experience in corporate leadership or investment management, p h i l a n t h ropic or organizational leadership, or who can make a special contribution to the Network’s efforts. Tap the Expertise of Non-Profit Organizations Non-profit organizations have a wealth of expertise and contacts to share. Although some still engage in adversarial relationships with the business community, many others are open and willing to participate in collaborative efforts. When Loblaw, the Canadian grocery giant, decided to launch its Green Line products in 1990,the company went to Friends of the Earth and Pollution Probe for advice. Both organizations suggested products for the line, evaluated the merits of a variety of items, and made recommendations on marketing strategies. The organizations’familiarity with a range of environmental issues, coupled with their ability to distinguish the truly superior environmental products from those making spurious claims, gave credibility to the entire launch effort. Thermco, of Mississauga, Ontario (see pages 64-69), a manufacturer of energy e f f i c i e n t , reduced-CFC condensers for re f r i g e ration and air conditioning ADOPTING NEW BUSINESS PRACTICES AND RELATIONSHIPS 101
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