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Earthenterprise Tool Kit - International Institute for Sustainable ...

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EarthEnterprise <strong>Tool</strong> <strong>Kit</strong><br />

In this role Akers oversaw all organic cotton sourcing and apparel. He led O<br />

We a r ’s continuing ef<strong>for</strong>t to help conventional cotton farmers make the<br />

transition to growing organically, and today O Wear is one of the world’s largest<br />

purchasers of organic cotton. For his ef<strong>for</strong>ts,Akers and O Wear received the first<br />

United Nations Fashion and the Environment Award from the United Nations<br />

Environment Programme in April, 1993.<br />

Akers’ commitment to environmental issues extends beyond his professional<br />

life. He serves on the Advisory Board and the Merchandising Committee of<br />

Heal the Bay, a Los Angeles-based organization dedicated to cleaning up Santa<br />

Monica’s polluted coastal waters and beaches, and he was honored in 1993 by<br />

Heal the Bay with its “Superhealer Award.”Additionally, he is a member of the<br />

Advisory Council of the Cali<strong>for</strong>nia Organic Growers & Processors Association;<br />

member, Board of Directors, The Fashion Association; member, Advisory<br />

Committee, Earth Action Report; and member, Board of Advisors, Fashion<br />

<strong>Institute</strong> of Design & Merchandizing - L.A. In May, 1993 he received the First<br />

Annual Los Angeles Magazine “Environmental Pride Award <strong>for</strong> Innovation.”<br />

For more than 20 years prior to founding O Wear, Akers concentrated on the<br />

“start-up”of numerous clothing companies including Ragtime, Brittania, Texas<br />

Rose, Union Bay, Generra and others.<br />

Currently Akers, who continues to retain his equity position in O Wear but has<br />

fulfilled his employment contracts with VF Corporation, has gone on to his next<br />

challenge: to expand organic farming by developing unique companies to<br />

market organic food, fiber and fashions.<br />

For further in<strong>for</strong>mation contact George Akers, 10430 Scenario Lane, Los<br />

Angeles, CA 90077. Telephone: (310) 474-3315, Fax: (310) 474-4556.<br />

DEJA SHOE: Footwear With a Past<br />

In 1990, Julie Lewis, an Oregon recycling activist, turned her goal of creating a<br />

market <strong>for</strong> re cycled materials into DEJA Inc., a shoe company that<br />

manufactures casual/outdoor footwear from 23 recycled materials. DEJA<br />

SHOE, The Environmental Footwear Company, based in Portland, Oregon,<br />

produces shoes that are leather-free and made from recycled and sustainably<br />

harvested materials. Old milk jugs, wet suit trim, coffee filters and automobile<br />

tires are among the 23 pre- and post-consumer materials used to produce<br />

DEJA’s growing product line. DEJA is also the first company to use TreeTap<br />

Vegetal Leather, a plant material obtained by rubber tappers in the Amazon<br />

rain <strong>for</strong>est, in its footwear. In spring 1995, DEJA will introduce footwear made<br />

of natural hemp fibre, grown in Hungary.<br />

108<br />

INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT

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