Earthenterprise Tool Kit - International Institute for Sustainable ...

EarthEnterprise Tool Kit
The Supply Side: Finding and Assessing New Technologies 49
Technology Trees: Cherry Picking for Success 49
Understand the Four Generations
of Environmental Technology 57
Understand Sustainable Technology 59
Add Sustainable Attributes to Existing Technologies 61
Convert Defense Technologies 61
Watch for the Impact of Technology Leaps or Breakthroughs 61
Opportunity Assessment: A Checklist 62
Case Study: Halozone Technologies Inc. 64
Raising Money for Sustainable Enterprises 71
Get the Fundamentals Right to Approach Capital Markets 75
Jump Over Perception Barriers 76
Business Planning for Sustainable Enterprises 77
Tips on Preparing the Investment Offering 79
Identify Potential Investors and Types of Financing 80
Engage a Financial Advisor 82
Adopting New Business Practices and Relationships 83
Internal Consistency 85
Prepare a Mission Statement 86
Measure and Report on Your Progress and Performance 91
In-House Waste Reduction and Pollution Prevention Teams 92
Materials that Inform Employees about
Economic, Environmental, and Social Trends 93
Open and Direct Lines of Communication 93
External Credibility 95
Annual Sustainable Development Report 95
A Commitment to Honest and Accessible Public Relations 96
A Commitment to Community Development Efforts 97
Leveraging Your Resources 98
Work With Innovative Business Associations 98
Tap the Expertise of Non-Profit Organizations 101
Contract with the Best 103
Use Incubators to Help You Grow 104
Have Fun, Stay Healthy, and Enjoy Your Work in
an Increasingly Stressful World 105
Profiles 106
CAERAN 106
O Wear 107
DEJA SHOE 108
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INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT