Earthenterprise Tool Kit - International Institute for Sustainable ...

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EarthEnterprise Tool Kit million from Canada's Env i ronmental Technologies Commerc i a l i z a t i o n Program, part of the Green Plan. Halozone's strategy is to proceed with commercialization, sub-licensing, royalties and joint venture partnerships. Marketing Strategy Marketing is local and global, and is largely fueled by refrigerant and methyl bromide regulations. In addition to the products, services and programs mentioned previously, Halozone will install scaled-up or scaled-down versions of its Toronto reclamation facility — along with accompanying products and services — in other geographic locations. Thermco continues to pursue a "pay-back" strategy in selling its Terminator technology. The overall package is designed to either reduce long-term costs or generate revenue for the client, and to allow for self-financed conversion to CFC alternatives. This is made possible by Thermco's Refrigerant Banking System. Excess refrigerant, fully recovered with the Blue Bottle, may either be banked for later use by the client or continually sold and recycled in domestic and international markets with the client receiving dividend payments, almost as a shareholder. Client savings, or revenue streams, are expected to rise as CFC production is phased out internationally and the price of CFC refrigerants continues to increase. Halozone Technologies Inc. has developed and commercialized a family of complementary products and services designed to recover, recycle, and reduce the use of ozone damaging chemicals. Sales packages, tailored to the needs of the specific end customer, may incorporate one or more of the technologies and services offered by the company. Total system recovery of liquid and gaseous CFCs, halons, and methyl bromide is available on-site to capture dilute emissions, or to provide an alternative to venting during system repairs, retrofits, and conversions. The reclamation facility brings recycled refrigerants up to industry standards and re g e n e rates the capture equipment. T h e Terminator and other Thermco technologies reduce the use of CFC refrigerants, while simultaneously trimming energy and maintenance costs. As CFC emission regulations continue to become more restrictive in Canada and internationally, Halozone's Blue Bottle technology, On-Site recovery units, and Thermco Division technologies are well positioned to assist numerous business sectors to comply with the Montreal Protocol. Key Lessons Learned • A changing, but pre d i c t a b l e , re g u l a t o ry env i ronment provides an opportunity to offer new technologies as they are required. 68 INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT
EarthEnterprise Tool Kit • Establishing a small company with proprietary, environmentally sound technology can lead to rapid technical and business development. • Partial government financing at a crucial stage can help significantly and act as an endorsement of the product and company. • When introducing new environmentally sound technologies into a mature industry, partners and third-party endorsements are useful in overcoming entrenched attitudes. • Acquisition can be an effective means of expanding and complementing existing technology, products, and customer sets. BUSINESS OPPORTUNITIES IN SUSTAINABLE TECHNOLOGY 69
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