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2012 Annual Report - Italcementi Group

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<strong>2012</strong> <strong>Annual</strong> <strong>Report</strong><br />

Presentation 4<br />

General information 14<br />

<strong>Annual</strong> <strong>Report</strong> Consolidated <strong>Annual</strong> <strong>Report</strong> Directors’ report 30<br />

Sustainability disclosure <strong>Italcementi</strong> S.p.A. <strong>Annual</strong> <strong>Report</strong> Consolidated financial statements 63<br />

Extraordinary session 351<br />

Special attention was given to development of incremental solutions in response to the<br />

reduction of revenue from innovation as a result of the termination of operations linked to<br />

direct production of cement and ready mixed concrete additives; in this area cooperation is<br />

underway with Sika on research and development of possible synergies in production and<br />

the product range.<br />

The focus on developing the opportunities offered by the emerging markets led to the<br />

assessment of a low-cost production process for cellular cement blocks synergetic with the<br />

extension of the use of cement in new segments and with BravoBuild retail operations.<br />

During the year the study of the new <strong>Group</strong> Product Branding strategy was completed; the<br />

portfolio of products, innovative and not, will be presented with a consistent image,<br />

highlighting the performance offered by the various product families.<br />

Sales volumes of sulfoalluminate cement-based products (ALIPRE range) increased<br />

significantly, in part thanks to the gradual expansion of the range where a ready product<br />

flanking clinker and binders is now available.<br />

A new proposal introduced in <strong>2012</strong> was i.idro DRAIN, the new draining cement. With its<br />

many qualities, management of rainwater, reduction of urban heat islands, aesthetic value<br />

and mechanical properties, the new cement has been used in many projects, winning<br />

unanimous approval.<br />

In the second half of the year, i.lab, the new <strong>Italcementi</strong> Research & Innovation center,<br />

again hosted a series of events and welcomed large numbers of visitors who had the<br />

opportunity to see for themselves the innovative products – TX Active ® , i.light, Effix Design<br />

– used in the construction of the building itself.<br />

At the end of the year the customary audit was conducted to certify the parameter<br />

measuring the <strong>Group</strong>’s innovation performance, the Innovation rate (IR, the percentage of<br />

Innovation Revenue on Operating Revenue). Although Axim additives were no longer<br />

included in the scope of consolidation, revenue was more than 115 million euro and the<br />

Innovation rate was 2.6%.<br />

Looking ahead, the aim will be to achieve a strong increase in revenue from new products<br />

by focusing on the concept of differentiation in order to offer specific products for each type<br />

of application. This process is already well underway in some mature countries, and will be<br />

extended to all <strong>Group</strong> operations, and specifically to the emerging markets.<br />

E-business<br />

In <strong>2012</strong> BravoSolution group revenue was 61.8 million euro, an increase of 11.3% from<br />

2011 (55.5 million euro). EBITDA was 6.9 million euro, a small increase from 2011, while<br />

EBIT was 1.8 million euro (2.7 million euro). Profit before tax was 1.2 million euro (2.2<br />

million euro) and profit for the year was 0.5 million euro (1.1 million euro).<br />

The group maintained its economic performance thanks to the healthy improvement in<br />

revenue and to a cost structure compatible with business levels, as well as to measures to<br />

contain costs.<br />

<strong>2012</strong> revenue at BravoSolution S.p.A. amounted to 23.6 million euro (-4.4%), with positive<br />

results maintained despite the year’s slowdown, with EBITDA showing a moderate<br />

reduction from 2011. On a market where customers continued to encounter operating and<br />

financial difficulties, BravoBus S.r.l. reported a decrease in revenue (-11.7%), but<br />

mitigated the impact on results thanks to a structure based largely on variable costs.<br />

59<br />

www.italcementigroup.com

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