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2008 Annual report - Sappi

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sappi<br />

Ideas that matter<br />

Print remains one of the most powerful forms of communication.<br />

It is personal and emotive, and connects on many levels with<br />

its audience, making it an exceptionally effective communication<br />

channel for non-profit organisations – for fundraising purposes,<br />

education and raising awareness.<br />

In addition to the grants awarded, the creators, campaigns and worthy causes for whom the<br />

campaigns are designed and initiated are featured in a book published annually.<br />

A long-standing <strong>Sappi</strong> initiative, Ideas that Matter, is aimed<br />

at assisting non-profit organisations worldwide by awarding<br />

annual funding to innovative designers for print campaigns that<br />

promote worthwhile social causes.<br />

Launched in 1999, Ideas that Matter draws entries from all<br />

over the world, and grants totalling US$1 million are awarded<br />

annually. <strong>Sappi</strong>’s funding is awarded to design students,<br />

professional designers and design agencies. They donate<br />

their time and expertise in developing original and impactful<br />

campaigns, while <strong>Sappi</strong> funds the implementation costs. Over<br />

the past nine years, US$9 million in <strong>Sappi</strong> funding has resulted<br />

in some of the most creative and effective campaigns produced<br />

for non-profit organisations.<br />

This year, over 200 entries were received from 15 countries<br />

in the regions in which <strong>Sappi</strong> operates, and 36 entries were<br />

given grants. Causes such as climate change, cancer research,<br />

animal anti-cruelty and interventions for the disabled, youth and<br />

marginalised communities received funding.<br />

<strong>Sappi</strong> is committed to conducting our business responsibly and<br />

helping to create stable, healthy communities. Ideas that Matter<br />

is an important expression of this commitment.<br />

<strong>Sappi</strong> papermaking process continued<br />

coating<br />

cutting and wrapping<br />

despatch<br />

Super calender<br />

– optimises the coated paper surface to<br />

develop smoothness and gloss<br />

Sheet cutter<br />

Coater<br />

Slitter winder – cuts large rolls into smaller rolls<br />

Sheets<br />

Rolls<br />

// <strong>2008</strong> <strong>Annual</strong> <strong>report</strong><br />

15

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