2008 Annual report - Sappi
2008 Annual report - Sappi
2008 Annual report - Sappi
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Danie Cronjé | chairman<br />
Ralph Boëttger | chief executive officer<br />
Letter to shareholders<br />
from the chairman and chief executive officer<br />
Overview<br />
The operating performance of <strong>Sappi</strong> improved during the year. Operating profit excluding special items in<br />
the second half of the year was, however, flat compared to the second half of 2007, reflecting worsening<br />
macro-economic conditions and rising input costs.<br />
We had a good performance from our North American businesses but continued underperformance from<br />
Europe, which generated the same level of profit, excluding special items, as in 2007. As a result of the<br />
North American performance, EBITDA excluding special items for the Fine Paper business increased to 62%<br />
of the group total from 56% in 2007.<br />
Strategy review<br />
The group completed a strategy review during the year. Our main focus was the need to improve profitability<br />
and shareholder returns using the key measurement of return on capital employed. Particular emphasis was<br />
placed on restoring the level of profitability in Europe and strengthening the balance sheet. We identified<br />
three key issues that in our opinion had prevented a return to acceptable profitability in Europe over several<br />
years.These were overcapacity, the fragmented structure of the market, and the strong Euro/US Dollar<br />
exchange rate. We concluded that since <strong>Sappi</strong>’s European business is the leader in the European coated<br />
paper market with a strong customer base, good brands and products, as well as some of the most efficient<br />
manufacturing assets, and is <strong>Sappi</strong>’s largest regional investment, we should be proactive in doing what we<br />
could to improve operating conditions and profitability.<br />
Strategic actions<br />
After exploring various options, <strong>Sappi</strong> entered into an agreement to acquire the coated graphic paper<br />
business of M-real, for J750 million. The transaction is expected to be completed at the end of<br />
December <strong>2008</strong>. We will acquire approximately 1.9 million tons of paper capacity, increasing our European<br />
paper capacity to about 4.4 million tons and our market share of coated fine paper in Europe from around<br />
18% to 30%. In our opinion this acquisition will bring about meaningful changes to the structure of the<br />
European coated fine paper market and allow us to achieve much improved returns. <strong>Sappi</strong> has reduced<br />
its coated fine paper capacity by 190,000 tons by closing the Blackburn Mill in the United Kingdom and<br />
the Maastricht Mill Paper Machine No 5 in The Netherlands. Together with closures announced by other<br />
producers, including closures of 640,000 tons announced by M-real, we expect a total coated fine paper<br />
capacity reduction of over 1.2 million tons before April 2009, which represents about 11% of current<br />
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