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"SALOME" is,<br />
by any measure, the most costly motion picture<br />
Columbia has ever produced or distributed. In its<br />
multi-million<br />
dollar negative, however, is beauty and spectacle and drama<br />
enough to justify an even more fabulous expense. And now,<br />
with plans finalized for an advertising and promotional campaign<br />
representing an additional $1,000,000<br />
expenditure,<br />
"SALOME" looms large as the most significant event on the<br />
motion picture horizon.<br />
With its glittering cast, it tells the dramatic story of the beginning<br />
of Christianity. No better time could be chosen for its<br />
first launchings, therefore, than the Easter season. It is for that
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