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2012 program - Madison Homebrewers and Tasters Guild

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S<strong>and</strong> Creek/<br />

Pioneer Brewing Co. | 516<br />

General Manager: Jim Wiesender | Brewmaster: Todd Krueger<br />

www.s<strong>and</strong>creekbrewing.com | sales@s<strong>and</strong>creekbrewing.com<br />

PO Box 187 320 Pierce St. Black River Falls, WI 54615 | 715-284-7553<br />

In 1856, Ulrich Oderbolz pioneered Western Wisconsin’s brewing industry,<br />

<strong>and</strong>. he did it in Black River Falls. Today, the S<strong>and</strong> Creek Brewing Company.<br />

continues that proud tradition by offering great beers brewed at the same.<br />

location Ulrich brewed his beer over 154 years ago. After several family<br />

tragedies in the early 1900’s, the Oderbolz family sold. the brewery to local<br />

businessmen <strong>and</strong> it was renamed to the Badgerl<strong>and</strong> Brewery. In hindsight it is<br />

easy to see that the new owners made a bad. investment as Prohibition shut<br />

down the brewery in 1920. Over the next 70 or so years the old brewery had<br />

been used for everything from raising turkeys. to building l<strong>and</strong> mines during<br />

the Korean War to bottling Coca-Cola <strong>and</strong> private labeled soft drinks. In late<br />

1996, brothers Jim <strong>and</strong> Dave Hellman purchased the old brewery with plans to<br />

return it to its original use. The brothers refurbished the building <strong>and</strong> installed<br />

a br<strong>and</strong>-new, state-of-the- art brewing system. In June of 1997, the first kegs<br />

of beer rolled off the line. In the late 1990s, Cory Schroeder teamed up with<br />

partner Jim Wiesender <strong>and</strong> the two set out to research <strong>and</strong> build a brewery<br />

on the Schroeder farm near Downing, Wisconsin. With the help of friends <strong>and</strong><br />

family, they converted a. large shed into the brew house, <strong>and</strong> turned a 32-<br />

foot refrigerated semi-trailer into the beer cooler. They scrounged brewery<br />

materials from sales around the Midwest, using pudding tanks to make the<br />

mash <strong>and</strong> brew. kettles. In 1999, the S<strong>and</strong> Creek Brewing Co. became a reality<br />

with the first. official brewing of S<strong>and</strong> Creek Golden Ale.<br />

In the March of 2004, Jim teamed up with the 3 time World Beer Cup Gold<br />

Medal Champion brewer of the Pioneer Brewing Company, Todd Krueger <strong>and</strong><br />

purchased the Pioneer Brewing Company from the Hellman brothers. Jim <strong>and</strong>.<br />

Todd have since grown the business at a remarkable double digit increase <strong>and</strong><br />

are now distributing their products in Illinois, Iowa, Minnesota, <strong>and</strong> of course<br />

Wisconsin. Currently the S<strong>and</strong> Creek Brewing Company produces over 29<br />

different products on a proprietary <strong>and</strong> contract level.<br />

S<strong>and</strong> Creek Wild Ride | S<strong>and</strong> Creek Hard Lemonade/Pomegranate<br />

Lemonade | Oscar’s Chocolate Oatmeal Stout | One Planet Ale<br />

English Style Special Ale<br />

Special ReleaseS – any three of these on<br />

tap at any given time!<br />

Tangerine Wild Ride | Mole Oscar’s | Port Oscar’s | Dopplebock<br />

- The Annihilator | Bourbon Barrel Wild Ride | Noir - Belgian<br />

Style Black Barleywine<br />

schlafly beer | 316<br />

Chief Brewer, Tap Room: Stephen Hale<br />

Chief Brewer, Bottleworks: James Ottolini,<br />

www.schlafly.com | www.twitter.com/schlafly | questions@schlafly.com<br />

Schlafly Tap Room / 2100 Locust Street / 63103<br />

Schlafly Bottleworks / 7260 Southwest Ave. / 63143314-241-BEER<br />

SPECIAL RELEASE TIMES:<br />

2:00 P.M.<br />

IMPERIAL RASPBERRY ALE<br />

AGED IN CABERNET SAUVIGNON BARRELS<br />

3:00 P.M.<br />

DISCOMBOBULATION CELEBRATION BARLEY WINE<br />

AGED IN BOURBON BARRELS<br />

4:00 P.M.<br />

BIG BELLA HEAVY SCOTCH ALE<br />

AGED IN BOURBON BARRELS<br />

5:00 P.M.<br />

LOST SAILOR IMPERIAL STOUT<br />

AGED IN BOURBON BARRELS<br />

REAL ALE TENT:<br />

LOST SAILOR IMPERIAL STOUT<br />

AGED IN BOURBON BARRELS<br />

RILLO RYE RIIPA<br />

AGED IN RYE BARRELS<br />

Established 1991. Missouri’s first brewpub, St. Louis’s largest locally-owned brewery.<br />

An historic moment for us returning for our TWENTIETH GREAT TASTE OF<br />

THE MIDWEST. The Schlafly Tap Room, located in the historic Swift Printing<br />

Buildings which Snake Plissken once walked past in a moment of stardom, was<br />

an anchor in the revitalization of downtown St. Louis. The 15-bbl brewhouse<br />

produces nearly sixty beer styles a year: come try all of them at our 14th<br />

annual HOP in the City beer festival held at The Tap Room on Saturday,<br />

September 15th, <strong>2012</strong>. Brewing at the Tap Room has exp<strong>and</strong>ed to include a<br />

series of beers in 750ml bottles: The 10% Reserve Oak-Aged Barleywine <strong>and</strong><br />

Bourbon Barrel-Aged Imperial Stout; <strong>and</strong> a bottle-conditioned series: Bière de<br />

Garde, Gr<strong>and</strong> Cru, Tripel, <strong>and</strong> Quadrupel. Raspberry Coffee Stout, Old Ale, <strong>and</strong><br />

Weizenbock are also in the lineup.<br />

Schlafly Bottleworks opened not too far away in April 2003, <strong>and</strong> is on pace<br />

to brew nearly 500,000 bbls in <strong>2012</strong>. You can find our beer at most places<br />

within a five-hour drive, supporting our belief that beer should be consumed<br />

as fresh <strong>and</strong> close to home as possible. The menu focuses on local purveyors,<br />

<strong>and</strong> Schlafly Gardenworks produces mountains of vegetables <strong>and</strong> herbs used<br />

in both restaurants. Schlafly is a member <strong>and</strong> ardent supporter of Slow Food<br />

St. Louis, sharing similar philosophies <strong>and</strong> common goals. The brewery has had<br />

96 97

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