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100th Annual Report 2006-2007 - Tata Steel

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Management Discussion and Analysis<br />

The domestic sale of long products increased by 27% to 1.3<br />

million tonnes during the year. The sale of <strong>Tata</strong> Tiscon rebars<br />

increased by 25% to 0.97 million tonnes. The concept of “Selling<br />

by Piece” of <strong>Tata</strong> Tiscon rebars was implemented all over India<br />

– first of its kind initiative by a steel company in India.<br />

Sale of branded products increased by 13% to 0.99 million<br />

tonnes. The turnover of branded products increased by 19%<br />

to Rs. 4,604 crores. A series of initiatives were undertaken<br />

towards achieving better customer service and market<br />

focus. The Theory of Constraint (TOC) for vendor managed<br />

inventory was initiated for 3 models at <strong>Tata</strong> Motors with zero<br />

stock outs. The Company also received the Global Supplier<br />

Approval from Honda Engg. Services (Honda Car, Japan) for<br />

supplying cold rolled cold annealed products.<br />

H) Other Business Units<br />

a) Ferro Alloys and Minerals Division (FAMD)<br />

FAMD produces two types of chrome ore, namely lumpy<br />

ore and friable ore, from its mines located in Orissa. Chrome<br />

concentrate, a beneficiated product is produced in the chrome<br />

ore beneficiation plant at Sukinda, Chrome ore is used in the<br />

ferro alloy plant at Bamnipal and other conversion plants to<br />

produce high carbon ferro chrome. The division also produces<br />

manganese ore from the manganese mines in Joda, which is<br />

used in making ferro manganese at the ferro alloys plant at Joda,<br />

and silico manganese at other conversion agents.<br />

Industry Overview:<br />

The stainless steel output grew by 16.7% to 28.4 million tonnes<br />

in <strong>2006</strong>. Asia Pacific, predominantly China, was the major growth<br />

engine with a production of 5.3 million tonnes in <strong>2006</strong> as<br />

compared to 3.2 million tonnes in the previous year. .<br />

The increase in global stainless steel production resulted in<br />

increase in global ferro-chrome consumption by 12.2% at 6.6<br />

million tonnes in <strong>2006</strong>. Asia continues to account for more than<br />

half of the total global production and consumption of ferrochrome.<br />

Asian ferro-chrome consumption increased by 16%<br />

to 3.6 million tonnes as compared to 3.1 million tonnes in the<br />

previous year.<br />

Global manganese alloys business also registered a significant<br />

growth in line with the growth in carbon steel, again led by<br />

China. Manganese alloys production reached an all time high<br />

of about 12 million tonnes as compared to 10.5 million tonnes<br />

in the previous year. The Global production of high carbon<br />

silico-manganese reached 6.9 million tonnes in <strong>2006</strong>.<br />

Operational Performance:<br />

The Operations of FAMD registered a strong performance<br />

during the year under review in respect of mineral and ferro<br />

alloys production. Gross excavation of Sukinda chromite mines<br />

increased by 3.8% to 13.65 million tonnes as compared to 13.15<br />

million tonnes in the previous year. Concentrate production<br />

increased by 4% to 465,000 tonnes. Ferro alloys plant at Joda<br />

achieved its best ever production of 51,020 tonnes during the<br />

year. The year also witnessed the highest-ever alloys production<br />

through conversion at 159,000 tonnes.<br />

Enhancing Operational Efficiency<br />

Specific Refractories Consumption<br />

Kg/tcs<br />

10<br />

Tcs/man/year<br />

400<br />

Labour Productivity<br />

9<br />

8<br />

350<br />

326<br />

363<br />

7<br />

6<br />

6.33<br />

5.59<br />

300<br />

5<br />

250<br />

4<br />

3<br />

200<br />

2<br />

150<br />

1<br />

0<br />

100<br />

100<br />

FY 2005-06<br />

FY <strong>2006</strong>-07<br />

FY 2005-06<br />

FY <strong>2006</strong>-07

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