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100th Annual Report 2006-2007 - Tata Steel

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Aspire with T3<br />

With the objective of emphasising the role of improvement<br />

initiatives in <strong>Tata</strong> <strong>Steel</strong>’s ever growing aspirations “ASPIRE<br />

T3” was launched. This initiative focuses on motivating<br />

employees in dedicating themselves to the three Ts - TOC<br />

(Theory of constraints), TQM (Total Quality Management)<br />

and Technology. These enablers used in an integrated<br />

manner will facilitate the achievement of <strong>Tata</strong> <strong>Steel</strong>’s growing<br />

aspirations of being reckoned as the Number One <strong>Steel</strong><br />

Company in the world, in all aspects of relevance.<br />

• The TOC programme focuses on Solution for Sales (Value<br />

selling solutions), Supply Chain & Operations and Critical<br />

Chain Project Management.<br />

• TQM includes Policy Management, Daily Management<br />

and Problem Solving.<br />

Awards<br />

• Best <strong>Steel</strong> Making Company in the world<br />

- study by World <strong>Steel</strong> Dynamics Inc, USA.<br />

• Prime Minister’s Trophy for Best Integrated<br />

<strong>Steel</strong> Plant.<br />

• Greentech Safety Gold Award <strong>2006</strong><br />

(Noamundi Iron Mine).<br />

• Best Governed Company Award<br />

<strong>2006</strong> by the Asian Centre for Corporate<br />

Governance.<br />

• India’s Most Admired Knowledge<br />

Enterprises (MAKE).<br />

• CII - ITC Sustainability Award (<strong>2006</strong>).<br />

• Technology aims to propagate freedom to innovate,<br />

learning and self-confidence.<br />

The TOC program is primarily focused on creating value for<br />

customers while TQM is facilitating further improvement of<br />

the internal capabilities driven by customer requirements.<br />

Technology promotion aims at fostering a technology<br />

technical mindset amongst cross-section of employees thus<br />

helping in achieving self reliance in relevant technologies.<br />

The “Award for Corporate Social Responsibility in Public<br />

Health” was conferred on <strong>Tata</strong> <strong>Steel</strong> by the US-India Business<br />

Council (USIBC), Population Services International (PSI) and<br />

The Center for Strategic and International Studies (CSIS) for<br />

outstanding contribution to combat HIV/AIDS in <strong>2007</strong>.<br />

53

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