100th Annual Report 2006-2007 - Tata Steel

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“A steel works, where men battle with fi ery metals by day and by night signifi es a world of incessant toil and giant forces to compel nature to release her treasures for the benefi t of mankind”. - Text from a panel illustrating Tata Steel’s activities at an exhibition in 1935. The thought was simple. The message, powerful. It encompassed the whole of mankind as the customer base. Steel was yet a commodity then. Times have changed, customer mindsets have evolved and the metal itself has been redefined. The focus however, remains – to recognise the value of customer relationships. If pioneering steel making in India was a pathbreaking step by Tata Steel then de-commoditising steel is a quantum leap. The company has introduced brands like Tata Steelium (the world’s first branded Cold Rolled Steel), Tata Shaktee, Tata Tiscon, and many others. Branding is only one of the many initiatives taken by Tata Steel towards unlocking customer value and product optimisation. In the late 1990s, the company undertook internal campaigns to focus the attention of its workforce on customer orientation and service. Tata Steel also made changes in its distribution system and introduced the hub and spoke model to reduce expenditure on logistics. With an aim to create new paradigms in steel retailing, Tata Steel launched ‘steeljunction’ - India’s first organised steel retail store. The company has also derived significant value from initiatives like Retail Value Management and Customer Value Management. Tata Steel adopted direct and simple messages that effectively advertised iron and steel goods in India in the late 1930s. Tata Steel has successfully created high brand recall. It is continuously working towards building new business models by forging alliances with customers and suppliers to strengthen the value chain that in turn will help the company to reduce operating costs, improve service levels and offer new products and services. The R & D laboratory was set up in 1937. Today, Tata Steel is the first in India to develop galvannealed skin panels. It is the only Indian supplier of bake hardening steel for body panels. In 1952, Tata Steel applied Statistical Quality Control to improve its products to suit customers’ requirements more effectively. 24
Tata Steel has introduced high-end products like galvannealed steel to cater to the needs of international customers. Tata Steel matches the most stringent requirements of the automobile industry with world-class flat products. DuringWorld War II, armoured cars fi tted with bullet-proof armour plates and rivets manufactured by Tata Steel were popular and purposeful. They were called Tatanagars. 25
Page 1 and 2: A Century of Trust 100th Annual Rep
Page 3 and 4: Tata Steel is Asia’s first and In
Page 5 and 6: Redefining steel with world-class p
Page 7 and 8: in a manner that ring-fences the Co
Page 9 and 10: Board of Directors Mr. R. N. Tata C
Page 11 and 12: The state-of-the-art Hot Strip Mill
Page 13 and 14: Distribution of Revenue 2006 - 2007
Page 15 and 16: 1907-2007 JRD Tata with Pandit Jawa
Page 17 and 18: 1907-2007 Tata Steel’s state-of-t
Page 19 and 20: This photograph taken by a Tata Ste
Page 21 and 22: Profit Sharing Bonus was granted fo
Page 23 and 24: A modern swimming pool at the G Tow
Page 25: steeljunction in Kolkata - India’
Page 29 and 30: Tata Structura is a new-age constru
Page 31 and 32: Shareholder interaction at an Annua
Page 33 and 34: Within three weeks of the announcem
Page 35 and 36: It was 1956. The company was faced
Page 37 and 38: Community and environment : Improvi
Page 39 and 40: A Critical Care Unit, in the 850-be
Page 41 and 42: The Tata Steel Family Initiatives F
Page 43 and 44: The Tata Steel works, mines, collie
Page 45 and 46: An aerial view of the planned indus
Page 47 and 48: The Cold Rolling Complex at Jamshed
Page 49 and 50: 1933 Two new roughing and finishing
Page 51 and 52: From the early days, the Tata Steel
Page 53 and 54: Production Highlights • The best
Page 55 and 56: Aspire with T3 With the objective o
Page 57 and 58: Operational Highlights NSA increase
Page 59 and 60: was above the average total score o
Page 61 and 62: Blast furnaces at Corus’ integrat
Page 63 and 64: Corus produces strong, light steel
Page 65 and 66: Corus is British Triathlon’s main
Page 67 and 68: Review of Corporate Sustainability
Page 69 and 70: TSRDS focused on popularising repro
Page 71 and 72: Centenary Year The founder, Jamsetj
Page 73 and 74: esulting in a reduction in consumpt
Page 75 and 76: convertible preference shares and a
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expansion of crude steel making cap
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The bulk cargo berths are being des
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Corporate Governance Pursuant to Cl
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Annexure 'A' to Directors’ Report
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Form - B Form for disclosure of par
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6 am 2 pm 12 noon 10 am 8 am 8 pm 6
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Particulars of technology imported
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Management Discussion and Analysis
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of 8%. In 2006, China produced 422.
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The Company plans to achieve these
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I. Strategic Rationale for acquisit
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Steelium (India’s first branded c
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The “G” Blast Furnace in Jamshe
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Sales of manganese ore in the domes
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d) Payments and Provisions to Emplo
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m) Stores and Spare Parts and Stock
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The Company generated EVA of Rs. 2,
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Business and Operational Risk The m
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• Raising cost efficient funds fo
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Highlights 2006-07 2005-06 Rupees R
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Auditors’ Report TO THE MEMBERS O
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(b) In our opinion and having regar
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(xii) In our opinion and according
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Profit and Loss Account for the yea
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Cash Flow Statement for the year en
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Schedule forming part of the profit
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Schedule forming part of the balanc
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Schedules forming part of the balan
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SCHEDULE M : NOTES ON BALANCE SHEET
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Balance Sheet Abstract and Company'
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CAPITAL ACCOUNTS Financial Statisti
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Financial Ratios 2006-07 2005-06 20
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Name Category No. of Whether No. of
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the Tata Code of Conduct, which req
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Shareholding of the Directors in th
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Committees In addition to the above
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employees to report concerns about
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Market Information Market Price Dat
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Distribution of Shareholding Number
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Address for Correspondence : Tata S
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Certificate To the Members of TATA
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Statement pursuant to Section 212(8
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4. Subject to the matters referred
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Consolidated Profit and Loss Accoun
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Consolidated Cash Flow Statement fo
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Schedule forming part of the Consol
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Schedules forming part of the Conso
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SCHEDULE N : NOTES TO THE CONSOLIDA
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The Dimna reservoir near Jamshedpur
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100th Annual Report 2006-2007 - Tata Steel

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