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Ultra-Vision Director's series<br />

Four-model line (2 LCDs) under limited distribution to A/V specialty dealers and<br />

installers, feature three HDMI inputs, 3 component video inputs,<br />

ATSC/NTSC/CableCARD tuning, TV Guide On Screen electronic program guides,<br />

IEEE-1394 inputs, extended color reproduction capabilities.<br />

42” 42HDX99 $3,500, TTM Aug 06, 1024x1080, Alternate Lighting of Surfaces<br />

(ALiS) technology using one addressed electrode in between each pixel, smallest<br />

pixel pitch in the industry for plasma, power efficiency, 17 percent brighter than last<br />

year, consumes 16 percent less electricity.<br />

55” 55HDX99 $5,300, TTM Aug 06, 1365 by 768.<br />

Sep 06 (CEDIA)<br />

Hitachi demo what they called “full HD” prototypes expected to become available in<br />

2-3Q07, which will be produced at their third FHP plasma factory in Kyushu, Japan,<br />

in October when it opens to meet 200,000 units per month.<br />

Director Series<br />

42” 1920x1080i, 3,000:1 CR<br />

60” 1920x1080p, 5,000:1 CR<br />

Another 50” model was said to be planned for 2007.<br />

Current UltraVision models:<br />

42” 42HDS69 $2,100<br />

42” 42HX99<br />

Both 1024x1080i, Alternate Lighting of Surfaces (ALiS) technology for 1080i.<br />

CES 2007<br />

Hitachi introduced a $2,500 50-inches '1080' plasma (but with a catch, see below):<br />

401 Series<br />

1080p PictureMaster IV video processor, 3xHDMI<br />

Simplay certified inputs,<br />

42” P42H401 $N/A, TTM Apr 07<br />

50” P50H401 $2500, TTM Feb 07 (picture)<br />

55” P55H401 $N/A, TTM Jul 07<br />

Features Alternate Lighting of Surfaces (ALiS)<br />

technology, called "HD 1,080", however, it only has<br />

1,280 pixels horizontally out of the 1,920 of the 1080i/p standard, netting only 1.3<br />

million pixels of the 2+ million of the 1080 format.<br />

According to Bill Whalen, senior product marketing manager of Hitachi “AliS uses<br />

interlacing techniques because we are sharing electrodes between the vertical pixels,<br />

and by addressing them very rapidly we are firing each cell from above, below and<br />

behind; we have over 1,300 patents in plasma technology, we have kind of locked<br />

up the ability to share those electrodes."<br />

116

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