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Sep 06<br />

Panasonic’s announced price reductions between $500 and $200, as follows:<br />

$500 reduction:<br />

58” TH-58PX600U from $6,000 to $5,500<br />

58” TH-58PX60U from $5,500 to $5,000<br />

$200 reduction:<br />

37” TH-37PX60U from $2,000 to $1,800<br />

$400 reduction:<br />

42” TH-42PX600U from $3,000 to $2,600<br />

50” TH-50PX600U from $4,000 to $3,600<br />

42” TH-42PX60U from $2,500 to $2,100<br />

50” TH-50PX60U from $3,500 to $3,100<br />

Price unchanged for:<br />

65” 1080p model, still at $10,000<br />

Additional price reductions were applied to prices above by several retail chains, such<br />

as Circuit City and Fry’s.<br />

Panasonic was not alone at announcing price reductions:<br />

HP (42” PL4260N reduced $100, 50” PL5060N reduced $200), and<br />

Hitachi (42” 42HDS69 reduced $300, 55” 55HDS69 reduced $300).<br />

Oct 06 CEATEC Japan<br />

Panasonic introduced their existing 103” and 65” models, and two new models in 50”<br />

and 58” all in 1080p, all HDMI 1.2 and with SD Card slots and Viera Link, TTM Sep<br />

06 in Japan, the 103” ($70,000) and the 65” ($10,000) models planned to become<br />

available in Oct 06 in the US.<br />

CES 2007<br />

Panasonic announced its<br />

full line of Plasmas for<br />

2007, including a 50-<br />

inch and 58-inch 1080p<br />

high definition model,<br />

added to the current 65-<br />

inch and the world's<br />

largest Plasma, the 103-<br />

inch, for a total of 7<br />

plasmas for 2007.<br />

Panasonic also unveiled<br />

a prototype 42-inch<br />

1080p that Andrew<br />

Nelkin, Panasonic Vice<br />

President, Display<br />

Group, quoted it as "demonstrates Panasonic's technological expertise in Plasma<br />

125

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