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Universal Player<br />

Samsung<br />

On September 2005, Samsung announced their work on a dual format player that<br />

would support both HD DVD and Blu-ray in the same unit. At that time, Choi Gee-<br />

Sung, Samsung’s consumer electronics chief, indicated that the unit would be made<br />

available during 2006.<br />

Likewise, Samsung representatives at CEDIA 2005 confirmed the effort, but did not<br />

specify how they were planning to deal with the two different discs, nor it was clear if<br />

there will be two different laser pickup hardware pieces.<br />

Three months later, Samsung confirmed a change of direction. Samsung’s North<br />

America senior vice president of marketing, Peter Weedfald, stated: “The rules that<br />

govern the organizations touting the different technologies currently bar<br />

manufacturers from combining the two standards into a single drive”.<br />

An analyst from iSupply, Steve Kovsky, reported that a Japanese CE manufacturer<br />

expressed: "Technically it is possible, but at this point, it doesn't look like it will<br />

happen, which is a shame, because it will hinder adoption."<br />

Adding to the subject of how Samsung could address a dual format Mr. Weedfald<br />

commented:<br />

“The conundrum is that you've got two different camps. You've got licensing issues,<br />

you've got trademarks, you've got copyrights" he said. "You can't just be on the<br />

Blu-ray side and say, 'We will put HD DVD in there', and the reverse is true.<br />

Samsung may make a separate line of HD DVD players to complement the Blu-ray<br />

players it plans to release later this year. This would allow Samsung to support both<br />

formats, although not in a single product. The company, however, does not have<br />

current plans to do so”, he said.<br />

In June 2006, Samsung confirmed again that they had no plans to release a<br />

universal player for both formats in 2006 or early 2007, while Korean executives<br />

indicated, “Samsung has the ability to produce such a player, but does not have the<br />

intention to actually do so”. Du-hyon Kim, an assistant manager in Samsung's home<br />

platform product planning group, added:<br />

“We are considering a player that can play BD and HD-DVD, a universal player. We<br />

can't say when we might introduce such a player. If we launch a universal player,<br />

the decision would be made at the end of this year or early next year. Samsung has<br />

no intention to join the HD DVD player market, but if market trends are going to HD<br />

DVD or to a universal player, then we are going too. We are concentrating on Bluray.<br />

However, although Samsung has communications and alliances with Toshiba on<br />

standard DVD products, the two companies have no formal licensing agreements on<br />

HD DVD, but we want to make clear that Samsung is ‘fully committed’ to Blu-ray”.<br />

However, in April 2007, Samsung announced their plans to release a Duo player that<br />

would be able to play HD DVD and Blu-ray discs, the player will be available by the<br />

holiday season of 2007. The BD-UP5000 would also support the interactive<br />

technologies of both formats (HDi and BD-Java).<br />

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