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26” and 23” models as well<br />

BRAVIA XBR<br />

Advanced Wide Color Gamut-Cold Cathode<br />

Florescent Light (WCG-CCFL) backlighting<br />

system, 1366x768, ATSC/CableCARD tuners,<br />

HDMI, component, PC input, USB.<br />

26” KDL-V26XBR1 $2,000<br />

32” KDL-V32XBR1 $2,700, SPVA<br />

40” KDL-V40XBR1 $3,500, VGA, SPVA, 1300:1<br />

CR<br />

82” BRAVIA LCD panel prototype was demo as a<br />

technology statement using Triluminous LED<br />

backlighting (right):<br />

Technology within the 82” model (CES 2006)<br />

The 82” LCD panel above implemented the world's first color range (the area that<br />

shows existing color, using Red, Green and Blue as axis of graph) that is “xvYCC”<br />

compliant. xvYCC is an extended international standard based on the sYCC standard<br />

used in still pictures and conventional color gamut standards used for video and<br />

broadcast. The standard was accepted by the International Electrotechnical<br />

Commission (IEC) in October 2005. The technology implements a high-resolution<br />

signal processing system to enable a wider color reproduction capability of TVs.<br />

According to Sony “This standard will expand the current color data range by<br />

approximately 1.8 times more based on “Munsell Color Cascade” (provided by<br />

Dr.Pointer, and measured by NPL, UK, is a color chart that defines all natural object<br />

colors. It is used to evaluate color expression of displays), and it was successfully<br />

reached due to the newly developed high-resolution signal processing system.<br />

Video cameras complying with this standard will be able to record a color variation<br />

that is very close to what human eyes can recognize, and TVs complying with this<br />

standard will be able to reproduce visual images almost in the same picture quality<br />

as it was recorded. In addition, LCD TVs will be able to show the detailed color<br />

variation of movie scenes, the different shades of a color, e.g. the red color of<br />

paprika or a tomato, as well as numerous color tones of petal.”<br />

Sony added: “Sony promotes the concept of “Full HD World”, as it enables<br />

consumers to enjoy a wider variety of high resolution video sources at home via<br />

digital high definition broadcast, HDV-ready digital camcorder and new optical discs<br />

such as Blu-ray. This “xvYCC” standard realizes the reproduction of truly natural and<br />

high resolution picture images in a wider color range, which represents a step further<br />

towards the new display era.”<br />

More updates on the above subject are included further down.<br />

Mar 06<br />

Sony introduced its new series of BRAVIA LCD TVs:<br />

BRAVIA S Series<br />

Integrated ATSC tuning, graphite bezel finish, 1366x768, new enhanced digital<br />

picture processor.<br />

169

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