Download - HDTV Magazine

Sanyo
At CES 2006 the company unveiled their HD DVD player model HD-S100, TTM March
06, outputs 1080i/720p/480i/p, 1080i on the first generation, $500.
CES 2007
Sanyo declared having no plans for manufacturing any player; the company said that
it is rather supplying player components to the other manufacturers.
Shinco Electronics
CES 2007
The company will introduce their HD DVD player in the US during 2007.
HD-A100 $TBA, TTM TBA, Specs TBA.
Toshiba
At CES 2006, the company announced two HD DVD players to be released by March,
one low-end unit for $500 (HD-A1, below), and another hi-end model for $800 (HD-
XA1, right). Blu-ray commented that the
pricing of these Toshiba players was half of
what was originally intended to attract the
mass market.
Consult the 2006 HDTV Technology
Report for specs.
The Actual Value of the Player
Jul 06
According to iSuppli Corp, after a “teardown” analysis, the Toshiba HD-A1 HD DVD
player has a bill-of-materials (BOM) cost to Toshiba estimated at $674, far exceeding
the unit's $499 U.S. retail price.
The estimate excludes costs for manufacturing, testing, cables, remote control and
packaging, which could raise the total cost at least to $700, iSuppli said.
In other words, Toshiba is subsidizing the HD-A1 to gain a market position based on
value compared with Blu-ray.
The analysis also revealed lack of efficient design, "The Toshiba HD-A1 is basically a
combination of a low-end PC and a high-end DVD player," said Andrew Rassweiler,
teardown services manager and senior analyst for iSuppli, in a statement.
The HD-A1 is suited with a general-purpose microprocessor instead of more
cost-effective application specific standard product (ASSP) semiconductors
typically used in consumer-electronics products, iSuppli said.
It features an Intel Corp. Pentium 4 as the main microprocessor, as well
as Broadcom Corp.'s BCM7411 for high-definition video decoding and four
254