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x.v.YCC is a technology established as an industry standard by the International
Electronics Commission in January of
2006 that expands the current color
data range of video by approximately
1.8 times. It is based on the “Munsell
Color Cascade” a universal color chart
defining the colors of natural objects and
is used to evaluate color expression
capability of displays, which provides the
ability to display more natural and vivid
colors similar to what the human eye
can actually see.
The set has 178-degree
viewing angle, BRAVIA Engine
Pro circuitry with Digital Reality
Creation-MultiFunction v2.5
and Advanced Contrast
Enhancer (ACE) for dynamic
contrast ratio of 7000:1,
3xHDMI 1.3, PC input, all
1080p compatible (looks as
24fps possible but not
confirmed), 2xcomponent,
piano black floating glass
design (also available on other
XBR3 models).
Sony also implemented
x.v.Color in four new highdefinition
Handycam®
camcorders, shown at CES 2007.
The BRAVIA LCD line is now of 70, 52, 46, 40, 32, 26 and 23 inches.
The 82–inch LCD TV was again demonstrated at the CES 2007 show, 1920x1080,
120Hz motion compensation technology and 10-bit panel, increased gradation level,
eliminating image blurring, LED backlight, HDMI 1.3, no Deep Color, implements
x.v.Color (x.v.YCC).
Internet Video system
Sony introduced their future add-on behind-the-TV module to connect some 2007
BRAVIA LCD TVs with HDTV over Internet broadband connections implementing
proprietary digital connections without the use of a PC, $TBA, no subscription fee.
AOL, Yahoo!, Grouper, Sony Pictures Entertainment, and Sony BMG Music would
provide Internet video, music videos, movie trailers, streaming music, user
generated videos and RSS feeds.
The module will use Sony’s Xross Media Bar (XMB) user interface and Internet Video
Link that will first appear in the new S3000 line:
S3000 Line
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