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Sony announced in February 2006 their plans for their new films in Blu-ray to be<br />

priced at $23.45 and catalog films at $17.95. Sony’s DADC (Digital Audio Disc<br />

Corporation) replication company was to begin producing Blu-laser 25 GB discs<br />

globally late February 2006 at a rate of 10 million per month with 30 replication<br />

lines. Sony planned that by the end of summer 2006 the plants would be ready for<br />

the 50 GB disc as well.<br />

NME<br />

In August 2006, Britain-based New Medium Enterprises (NME) declared they had<br />

solved a technical production problem, which will now enable the manufacturing of a<br />

low-cost (about 9 cents, rather than 6 for regular DVD, according to Dutch company<br />

ODMS) multiple-layer DVD disc containing one film in different formats.<br />

A multiple layer disc requires a player that is able to read it, and NME created new<br />

technology to read more layers than the current generation of DVD players, which<br />

can read up to two layers.<br />

NME created DVD discs with 10 layers that are readable on the company’s own<br />

player, and the company is willing to license the technology to other manufacturers.<br />

Multi-layer Dual Optical Disc<br />

In September 2006, two employees of Warner Brothers filed for a patent for a hybrid<br />

HD DVD disc format that would store both HD DVD and Blu-ray content within two<br />

layers of one side.<br />

Called a “multi-layer dual optical disc,” would use the other side of the disc for other<br />

content, such a DVD version of the movie.<br />

Blu-ray data is written at 0.1mm from the surface of a disc, while HD-DVD data is<br />

written at 0.6mm from the surface, the technique uses a semi-reflective film so<br />

either layer can be read selectively by the laser pickup, which means that either<br />

format would also be restricted to their individual single layer capacity (15GB for HD<br />

DVD, 25GB for Blu-ray).<br />

Toshiba’s Triple-layer Hybrid TWIN Disc Format<br />

Additionally, Toshiba announced yet another triple-layer hybrid DVD/HD DVD disc (a<br />

new TWIN format), to store both red-laser and blue-laser formats in a single side of<br />

the disc.<br />

As mentioned above (and in the 2005 and 2006 reports), Toshiba also introduced<br />

their 38.5 GB dual side/dual layer disc (HD DVD dual layer 30GB in one side, DVD<br />

dual layer 8.5 GB in the other side), as well as their 45GB triple layer format for<br />

expanded capacity purposes, using 3 layers on one side.<br />

In 2004, Toshiba and Memory-Tech proposed their first generation TWIN to the DVD<br />

Forum for approval, and the idea was to implement a practical, and cost beneficial to<br />

consumers, transition from DVD to HD DVD with a hybrid disc that would contain<br />

both formats, so consumers would not have to purchase the same movies again<br />

when they upgrade from DVD players to the HD DVD players.<br />

The first generation TWIN is a single sided dual layer format in which the HD DVD<br />

layer holds 15GB of content while the DVD layer would hold 4.7 GB; certainly limited<br />

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