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Analysis for the Hi-Def DVD Adopter<br />

Balancing Features<br />

There are several factors that might affect the adoption and success of any format at<br />

product introduction, in the case of Hi Def DVD is more complicated but the factors<br />

have to combine well to strike the correct balance of cost, protection of content,<br />

protection of the consumer rights, backward compatibility with existing <strong>HDTV</strong>s<br />

delivering the full quality of the format and be future proof for 1080p <strong>HDTV</strong>s<br />

accepting 1080p, etc.<br />

In addition to the above, the choice decision for a consumer gets more complicated<br />

when two formats collide against each other for market domination showing similar<br />

features of quality, strong studio support, and, other than the subsidizing factor,<br />

there is no apparent reason of why one format is releasing players at almost half<br />

price of the other.<br />

1080p Outputs<br />

A consumer that does not have a 1080p <strong>HDTV</strong> (or one that has it but does not<br />

accept 1080p) might not be interested in paying more for a Blu-ray player (or any<br />

player) that claims 1080p output capability as a superior feature (Sony, Pioneer, LG,<br />

possibly Philips, even Sony’s PS3).<br />

It is obvious that Blue-ray has chosen to emphasize the fact they have that feature,<br />

while HD DVD ignored it on the first generation.<br />

In other words, if you were just looking for 1080i quality, spending twice as much on<br />

a Blu-ray player to get “similar” HD 1080i quality than HD DVD would not seem to be<br />

a good investment, other than the exclusive movie titles selection.<br />

However, one has to determine what other features make up for the higher price of<br />

some 1080p capable players, such as quality design and construction, which may<br />

justify the higher price; 1080p would be a bonus then.<br />

1080p24fps for Film Content Playback<br />

HD DVD still ignores the 1080p24fps feature on the second generation players, an<br />

important feature for film content reproduction with capable displays.<br />

Not having a display that can properly handle 1080p24fps might already provide the<br />

answer for the decision: ignore this requirement on the player.<br />

However, do you know if you are planning to get a 24fps capable TV/projector in the<br />

near future? Are you willing to replace the player if you do? Why not get a player<br />

now that is capable of 1080p24fps and save you from a player upgrade in the near<br />

future?<br />

Those consumers that have interest in TVs/projectors with 1080p inputs at 24fps for<br />

film content might find that paying less for a non-1080p HD DVD Toshiba first<br />

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