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“When we first introduced the product in 2005 the pricing provided to the media was
based on production/sales levels of 1,000 units per month, as well as utilization of a
new mass-production line at Samsung Display and Digital Interface (SDI), our sister
company.
After introducing the concept TV, the required order volume did not materialize and
SDI chose not to invest in a new line to build the 80" PDP. Because of these
dynamic market conditions, the 80" displays produced today are essentially handmade
on a pilot production line with a current capacity of 3-4 modules per month.
Because of this limited production capacity, we are unable to achieve any economies
of scale in procuring the components necessary for manufacturing this large panel.
Compounding this is the additional manpower required to achieve the extremely high
quality levels required of Samsung flagship products, due mainly to the lack of
automated production processes.
Finally, because we are shipping these massive TVs singly, rather than in container
quantities as planned, the transportation costs have skyrocketed.
For these reasons, Samsung has had to increase the market price of the HP-R8082
to the current $150,000 level. If demand increases enough to justify the investment
in plant and personnel, SDI will invest in a new production line and the price would
be expected to drop to the previously proposed levels.”
On March 07, Samsung indicated that “The 80-inches plasma is not at retail,
therefore there is no pricing available”.
Samsung demonstrated a 102” prototype plasma panel that has not been made
available for retail yet.
CES 2006 lines
73 Series
2 HDMI, 2 component, anti-reflective film, 175 degrees angle, ATSC/DCR tuners.
42” HP-R4273 $3,300, TTM Jul 06
50” HP-R5073 $4,300, TTM Jul 06
63” HP-S6373F $N/A (but $11K
was estimated), TTM N/A, (right),
1920x1080p panel, 3000:1 CR,
1000 cd/m2 brightness, ATSC &
NTSC tuners, digital cable ready, 2
component inputs, HDMI, PC input.
53 Series
ATSC/NTSC tuners
42” HP-R4253, $3,000, TTM Apr 06
50” HP-R5053, $4,000, TTM Apr 06
May 06
Following the early announcement at CES 2006 (above) Samsung confirmed the
release of the panels.
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