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PART TWO: LEADING TOMORROW
development and growth of the business and the way we work with our people
through our psychological contract. These principles are:
• Cultural alignment – The activities of the Group will be aligned to the Group’s
culture strategy and ‘Culture Well’ (see below) and will be driven by transformational
leaders and experienced by inspired and empowered people.
• Brand strength – The Group has built a strong brand and the Group’s activities
must operate within and look to enhance the Gentoo brand. Brand strength will be
under pinned by quality, innovation and service excellence across the whole of the
Gentoo offer.
• Customer focused products and services – The Group’s offer to current and
potential customers will be built around their requirements and aspirations and will
give customers an excellent experience in all of their relationships with Gentoo.
• Profitable, sustainable and scalable business model – The offers that the Group
bring to the market will operate within the framework of the Group business model,
be capable of growth, be financially sustainable and operate within value for money
and robust risk management procedures.
This gives a structure for clear target setting and sets out the parameters for what is
expected from each company in return for the Group’s investment. Our commercial
operations generate profit for re-investment and this supports our ‘art of living’
companies who utilise these resources to achieve our mission. Our values are the same
for all parts of the Group structure.
This enables flexibility of operation by each company, but the way they engage with all
stakeholders – current and future – is governed and driven by our values. We expect that
staff will bring their whole personality to work and fully engage and we support this by
giving them respect, value and opportunities. This is characterised by our approach to
equality and diversity that has earned the Group second place in the 2013 Stonewall
Workplace Equality Index 62 and 21st place in The Times Top 100 companies to work for.
We have aligned the learning agenda and the way we work with people to our business
and financial performance in a number of ways. These include:
• Culture Well – a model that articulates our approach to developing a consistent
culture.
• Leadership Model – sets the framework for required qualities in leaders.
• Leadership Quest – 10 challenges to our leaders.
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