View publication - Chartered Institute of Housing
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PART TWO: LEADING TOMORROW<br />
3. Push and pull learning – Traditional courses and qualifications are designed by an<br />
‘expert’ who considers what a ‘typical’ worker might need to know or be able to do.<br />
The ‘expert’ then designs a programme to ‘push’ this learning out to learners. In more<br />
sophisticated versions, the expert will find out something about the workers they are<br />
delivering to, but they will still decide the programme. In many situations this is entirely<br />
appropriate, especially when learners are inexperienced.<br />
But technology now provides opportunities for individuals to ‘pull’ knowledge to<br />
themselves from sources that they trust. To ‘Google’ has become a verb. There are now<br />
other ways to search for knowledge. Online tools such as Twitter, blogs, e-zines, and<br />
content curation sites like Scoop.it and Flipboard 2.0 allow individuals to ‘follow’ experts<br />
in their field. Experts who share their thoughts and links to resources they have found<br />
useful are highly valued and attract numerous ‘followers’. Much <strong>of</strong> this is in real time<br />
and the process <strong>of</strong> ‘liking’ or +1 or re-tweeting ensures that outstanding resources rise<br />
to the top. These are the basics <strong>of</strong> developing a personal learning network, although<br />
they become far more powerful when they are social learning networks. 69<br />
Enterprise Social Networks (ESNs)<br />
How do we take the principles <strong>of</strong> Connectivism, 70:20:10 and push and pull learning<br />
and apply them as a learning organisation? One step is to develop a connected<br />
workplace. However, many organisations are structured in hierarchical silos where<br />
communication between departments and even individuals within teams, is <strong>of</strong>ten<br />
constricted. To achieve this there needs to be a platform to enable connections and<br />
communication to take place within a safe environment.<br />
Organisations are using Facebook, Linkedin and increasingly Google+ as a<br />
communication platform with customers and stakeholders. But they are generally open<br />
networks where information and communication is likely to be guarded. ESNs are similar<br />
tools but membership is restricted to invited people only, allowing transparent<br />
connections to be made.<br />
Examples <strong>of</strong> ESNs are: Yammer, Chatter, Jive, Socialcast and Sharepoint. Some <strong>of</strong> the<br />
biggest names on the planet are acquiring ESNs and using them to create a connected<br />
workplace. For example, Yammer, a four year old company, was recently purchased by<br />
Micros<strong>of</strong>t for $1.2 billion and is being integrated into its Office suite <strong>of</strong> products. Whilst<br />
organisations such as T-Mobile, Phillips, Pearson and BUPA are using ESNs to boost<br />
collaboration amongst their workforce.<br />
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