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Annual report 2010 - plazacenters

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Note 28 – Revenues<br />

For the year ended For the year ended<br />

December 31, December 31,<br />

<strong>2010</strong> 2009<br />

€’000 €’000<br />

Revenue from selling trading properties 1 924 –<br />

Rental income from tenants 2 20,576 6,433<br />

Management fees 2,861 1,413<br />

Operation of entertainment centers 3 7,442 7,273<br />

Adjustment to fair value of investment property 4,647 429<br />

Other 1,191 497<br />

Total 37,641 16,045<br />

1 Revenue from selling trading properties in <strong>2010</strong> is due to selling a plot in the Czech Republic.<br />

2 Rental income relates either to revenues from investment properties the Company holds (which totaled in <strong>2010</strong> EUR 13.4 million, including revenues of EUR 12.4 million from<br />

US operations, and in 2009 circa EUR 1 million or from the trading properties the Company holds. As of the end of the <strong>report</strong>ing period, and apart of the above mentioned US<br />

operations, the main rental income is derived from projects in Latvia, Poland and in the Czech Republic, which were completed and operative in the course of 2009 through <strong>2010</strong>.<br />

3 Revenue from operation of entertainment centers is attributed to special subsidiary of the Company trading as “Fantasy Park” which provides gaming and entertainment<br />

services in active shopping centers. As of December 31, <strong>2010</strong>, these subsidiaries operate in 12 shopping centers.<br />

Note 29 – Cost of operations<br />

For the year ended For the year ended<br />

December 31, December 31,<br />

<strong>2010</strong> 2009<br />

€’000 €’000<br />

Direct expenses:<br />

Cost of sold trading properties 1,057 362<br />

Salaries and related expenses 1,899 1,853<br />

Initiation costs 812 62<br />

Doubtful debts 120 869<br />

Municipality taxes 531 65<br />

Property taxes 907 748<br />

Property operations and maintenance 13,589 6,586<br />

18,915 10,545<br />

Other operating expenses 1,623 2,135<br />

20,538 12,680<br />

Depreciation and amortization 315 290<br />

20,853 12,970<br />

<strong>2010</strong> – includes PCNV share (21.65%) in cost of operating of 48 shopping centers in the US, totaling EUR 5.4 million, as well as cost of<br />

operating four shopping centers, and in addition also Fantasy Park operations in 14 shopping centers. 2009 – includes mainly cost of<br />

operating two shopping centers, as well as Fantasy Park operations in 11 shopping centers.<br />

<br />

Plaza Centers N.V. <strong>Annual</strong> <strong>report</strong> <strong>2010</strong>105

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