Ski – resort and regional development: profile of visitors ... - E-Journal
Ski – resort and regional development: profile of visitors ... - E-Journal
Ski – resort and regional development: profile of visitors ... - E-Journal
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132<br />
Yao-Yi Fu, Am<strong>and</strong>a K. Cecil, Suosheng Wang, Sotiris H. Avgoustis<br />
Table 2. Mean Ratings <strong>of</strong> the City Service Attributes<br />
N Mean Std. Deviation<br />
Attractive sporting facilities 984 1.92 .966<br />
Variety <strong>of</strong> restaurants 985 1.97 .883<br />
Quality hotels 985 2.03 .869<br />
Quality restaurants 986 2.04 .885<br />
Variety <strong>of</strong> hotels 985 2.04 .884<br />
Great place to shop/nice shopping malls 981 2.08 .961<br />
Attractive cultural venues 983 2.09 .956<br />
Attractive historic venues 985 2.12 .973<br />
Good size/right population size 984 2.16 .932<br />
Many attractions/activities/events/things to do 985 2.17 1.014<br />
Nice green city/beautiful parks <strong>and</strong> gardens 986 2.22 1.088<br />
Attractive buildings 984 2.22 .940<br />
Friendly people 987 2.25 1.058<br />
Well laid out <strong>and</strong> spacious 984 2.27 .980<br />
Reliable police presence 986 2.47 1.058<br />
Slow pace/no rush/relaxed 983 2.55 1.102<br />
Quality <strong>of</strong> parking 987 2.60 1.094<br />
Clean/no litter 986 2.68 9.573<br />
Safety e.g. city reasonably trouble free 982 2.68 1.079<br />
Not too much traffic/easy to get around 985 2.71 1.131<br />
Affordable parking 986 2.76 1.211<br />
Good public transport 986 2.81 1.262<br />
No noise pollution/quiet 983 2.83 1.137<br />
Good/well maintained roads 985 2.87 1.354<br />
No air pollution 985 2.96 1.163<br />
No crimes/theft 988 3.32 2.866<br />
Scale: 1=strongly agree, 2=agree, 3=neither agree nor disagree, 4=disagree, 5=strongly disagree<br />
FACTOR ANALYSIS OF CITY SERVICE ITEMS<br />
The city service items’ internal reliability was tested before running the factor analysis. Two<br />
items, “clean/no litter” <strong>and</strong> “no crimes/theft”, were excluded from the factor analysis due to<br />
their low internal associations. The Cronbach’s Alpha <strong>of</strong> all the other items was .937. As a<br />
result, 24 items were entered for the factor analysis. The result <strong>of</strong> the factor analysis is presented<br />
in Table 3.<br />
Tourism Today - Fall 2007 - Full Paper