Ski – resort and regional development: profile of visitors ... - E-Journal

More documents

Recommendations

Info

Measuring destination competitiveness: an exploratory study of the canaries, mainland spain, france, the balearics and italy ii) Many of the factors proposed in the conceptual models cannot be applied, given the lack of available indicators at different destinations. iii) The results of the Tourism Competitiveness Monitor (Gooroochurn and Sugiyarto, 2005), the most courageous proposal to date, are not consistent with the real dynamics of the market. iv) As for the empirical studies, (Enright and Newton, 2004; Kozak and Rimmington, 1999), they do not allow for a comparison of different destinations, because they only compare one destination against “the rest”. v) Destination competitiveness cannot be fully measured if it is only done from the perspective of the supply (Enright and Newton, 2004; Gooroochurn and Sugiyarto, 2005) or from that of the demand (Kozak and Rimmington, 1999) In short, the results of different attempts to measure destination competitiveness are insufficient and unsatisfactory. The main aim of this paper, therefore, is to contribute by providing a more fully comprehensive indicator of destination competitiveness, as detailed in the following section. 3. A PROPOSED INDEX To identify the demand-related factors or determinants of a tourist destination’s capacity to compete, a Demand Competitiveness Index was constructed (henceforth the DCI). The index is calculated using tourist opinions, since tourists are considered to be in a good position to assess the components that make a destination attractive and the services that they consume (Enright and Newton, 2004). Consequently, to construct this index, a survey that interviews tourists to the destination is required. In the DSI, consumers are asked, from their experience in recent years, to assess what factors play a determining role when they take a summer holiday at a Mediterranean destination. A brief look at other studies of Mediterranean destinations (Kozak and Rimmington, 1999, for Turkey, 1999; The Year 2001 Tourism Expenditure Survey in the Balearic Islands; Yoon and Uysal, 2005, for Cyprus) gives us an idea of some of the pull motivations (motivations generated by the destination’s own attributes like the climate, quality of the beaches, scenery, nightlife, leisure). Tourists are asked what external factors they consider to be most important when choosing a summer holiday destination (the beaches, nightlife etc.). The interviewees are also asked to rank these factors in order of importance. With the data from these surveys, the aggregate importance of each factor can be identified and, consequently, each one can be weighted within the index. The same weighting will be used for all tourist destinations. Tourism Today - Fall 2007 - Full Paper 65
66 Jaume Garau-Taberner The next step consists of asking the interviewees to rate each of these factors for each of the destinations they have visited over the last few years. In this way, we can obtain an assessment of each factor at each destination. To obtain a DSI for each destination, the weight of each factor will be multiplied by its corresponding rating. DSI = w i *f (if = 1) Where: W i = the weight of appeal factor i fi = the value of factor i (value between and 5) N = the number of items or factors To sum up, it can be concluded that, in consumer terms, the most competitive destinations are those with the necessary attributes to satisfy tourists’ external motivations and just a minimum number of externalities that might be perceived as negative by consumers. 4. RESULTS OF THE PILOT STUDY 4.1 Hypothesis and methodology In order to test the usefulness and validity of the proposed index, a pilot study was conducted to calculate the Demand Competitiveness Index. The data for the study was taken from a survey made at Palma Airport (Balearic Islands) on March 17th, 18th and 19th 2006. The target population of the study comprised European tourists returning home after spending a holiday in the Balearic Islands. During the last few years (2004 and 2005), these subjects had also spent a summer holiday (June to September) in other leading Mediterranean tourist destinations and/or the Canaries. By using this target population, we aimed to identify factors that play a decisive role in these destinations’ capacity to compete. More specifically, an analysis was made aimed at identifying these factors in the Canary Islands, mainland Spain, France, the Balearic Islands and Italy. To conduct the survey, a team of five interviewers spent three days (Friday, Saturday and Sunday) in the departure area of Palma Airport. In total, 106 surveys were considered to be Tourism Today - Fall 2007 - Full Paper
Page 1 and 2:
THE JOURNAL OF THE COLLEGE OF TOURI
Page 3 and 4:
Editorial Board Board Founder: Anto
Page 5 and 6:
4 Contents Contents Editorial board
Page 7 and 8:
6 Note from the editor Note from th
Page 9 and 10:
8 Carmel Foley and Bruce Hayllar le
Page 11 and 12:
10 Carmel Foley and Bruce Hayllar t
Page 13 and 14:
12 Carmel Foley and Bruce Hayllar p
Page 15 and 16: 14 Carmel Foley and Bruce Hayllar M
Page 17 and 18: 16 Carmel Foley and Bruce Hayllar T
Page 19 and 20: 18 Carmel Foley and Bruce Hayllar M
Page 23 and 24: 22 Carmel Foley and Bruce Hayllar g
Page 25 and 26: 24 Carmel Foley and Bruce Hayllar a
Page 29 and 30: 28 Carmel Foley and Bruce Hayllar
Page 31 and 32: 30 trip; the evolution of intrinsic
Page 33 and 34: 32 also varied accordingly, while a
Page 35 and 36: 34 by the competition withy other p
Page 37 and 38: 36 rates! Some tour leaders (or tou
Page 39 and 40: 38 professionals consider these pra
Page 41 and 42: 40 Overall, language tourism can me
Page 43 and 44: 42 • Pearce, P. L. (1995). From c
Page 45 and 46: 44 Filio Lazana, Diana Draganescu,
Page 63 and 64: 62 Jaume Garau-Taberner competitive
Page 65: 64 Jaume Garau-Taberner 2.1.4 Other
Page 69 and 70: 68 Jaume Garau-Taberner 4.2 Results
Page 71 and 72: 70 Jaume Garau-Taberner In continua
Page 73 and 74: 72 Jaume Garau-Taberner Figure 5. T
Page 75 and 76: 74 Jaume Garau-Taberner for each of
Page 77 and 78: 76 Jaume Garau-Taberner The results
Page 79 and 80: 78 Jaume Garau-Taberner • Papathe
Page 81 and 82: 80 Onome Daniel Awaritefe 2001; Gar
Page 83 and 84: 82 Onome Daniel Awaritefe were also
Page 85 and 86: 84 Onome Daniel Awaritefe Fig 1: St
Page 87 and 88: 86 Onome Daniel Awaritefe Variable
Page 89 and 90: 88 Onome Daniel Awaritefe RESULT PR
Page 91 and 92: 90 Onome Daniel Awaritefe differed
Page 93 and 94: 92 Onome Daniel Awaritefe character
Page 95 and 96: 94 Onome Daniel Awaritefe The findi
Page 97 and 98: 96 Onome Daniel Awaritefe • Leopo
Page 99 and 100: 98 Onome Daniel Awaritefe Table 3:D
Page 101 and 102: 100 Stanislav Ivanov Dynamic overbo
Page 103 and 104: 102 Stanislav Ivanov Tourism Today
Page 105 and 106: 104 Stanislav Ivanov (11) The total
Page 107 and 108: 106 Stanislav Ivanov If, for exampl
Page 109 and 110: 108 Stanislav Ivanov Tourism Today
Page 111 and 112: 110 Garyfallos Arabatzis, Serafeim
Page 117 and 118:
116 Garyfallos Arabatzis, Serafeim
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
126 Yao-Yi Fu, Amanda K. Cecil, Suo
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
Page 149 and 150:
Page 151 and 152:
150 Ski - resort and regional devel
Page 153 and 154:
Page 155 and 156:
Page 157 and 158:
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
164 Olga Christopoulou, Garyfallos
Page 167 and 168:
166 Olga Christopoulou, Garyfallos
Page 169 and 170:
168 The european journal of tourism
Page 171 and 172:
170 Contributors Amanda K. Cecil De
Page 173 and 174:
172 Contributors Jesús García Lab
Page 175 and 176:
174 Notes For Contributors Notes Fo
Page 177:
176 Notes For Contributors must be
show all

Ski – resort and regional development: profile of visitors ... - E-Journal

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?