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Leisure tourists’ considerations regarding destinations recently experiencing safety and/or security problems Table No 2: Leisure travel within country of origin or abroad in 2005 RESULTS AND DISCUSSION The next part of the questionnaire examines whether or not leisure tourists are willing to visit destinations that have experienced safety or security issues in the recent past. The question is divided into two parts. The first part (3a) concerns destinations that have been affected by a safety issue, namely China (bird flu), Indonesia (tsunami, December 2004), India (tsunami and earthquake – 2004), Japan (frequent earthquakes), Canada – Toronto (SARS) and USA (tornados and hurricanes – Katrina, August 2005). THE SAFETY FACTOR The analysis of the answers showed that USA registered a high percentage of “definitely yes” (42%) and “yes” (54%) answers (Table No. 3), when the respondents were asked if they would choose to visit one of the above mentioned destinations that have experienced a safety issue in the recent past. A possible explanation for these results can be the fact that the hurricanes and tornados which periodically hit parts of USA are phenomena with a high degree of predictability. This fact gives leisure tourists the opportunity to cancel their holidays in case of a hazardous event. In 2004, Florida handled 4 hurricanes, and emergency officials took no chances with Hurricane Rita, ordering the evacuation of hundreds of thousands of people from the Florida Keys, Louisiana and Texas. Tourism Today - Fall 2007 - Full Paper 49
50 Filio Lazana, Diana Draganescu, Georgiana Grama, Magdalina Yarichkova Table No 3: Potential visits to destinations having experienced a safety issue Moreover, people traveling for leisure purposes do not perceive these phenomena as a major factor that influences their choice of destination; a tendency underwritten by the results of this questionnaire: people are less influenced in their choice of a destination by the factor called “absence of threat of natural disasters”, which ranks in the last position, out of a number of 7 factors. Nevertheless, the general mobilization and quick response of American citizens, authorities and media after the Hurricane Katrina – which was the costliest and one of the deadliest hurricanes in the history of the United States 2 - seems to have influenced in a positive manner the perception of leisure tourists who have declared themselves “loyal” to this destination, despite the serious safety issues identified. Closely following the case of the USA, tourists possibly visiting Canada also do not seem to be strongly influenced by safety issues. Twenty five per cent of respondents answered with “definitely yes” and 18% with “yes”, when asked if they would choose to visit Canada as a leisure destination, despite the fact that this country was seriously affected in 2003 by the SARS 3 syndrome. According to different sources 4 , in 2003 the Canadian Broadcasting Corporation reported that the hotel occupancy rate in Toronto was only half the normal rate, and that tour operators were reporting large declines in business, while most conferences and conventions scheduled for Toronto were cancelled. And yet presently, according to our survey, people seem not to be influenced by this safety issue that affected Canada back in 2003. Their Tourism Today - Fall 2007 - Full Paper
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Page 45 and 46: 44 Filio Lazana, Diana Draganescu,
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Page 77 and 78: 76 Jaume Garau-Taberner The results
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168 The european journal of tourism
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