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Leisure tourists’ considerations regarding destinations recently experiencing safety and/or security problems choice and their perception of Canada as a safe destination might be influenced by the factor that we called “time elapsed from the safety incident”, which ranks in the second position in respondents’ priority of the factors that influence them when choosing a destination. Also, we have to take into account the fact that, with the exception of SARS, Canada has not frequently experienced any other major safety issue and the overall image of the country has generally been a positive one mainly due to its political and economic stability. As far as India, Indonesia and China are concerned, most of the respondents were undecided whether or not they will choose to visit one of these destinations in the near future, with the “maybe” box being by far the most ticked. One of the factors that has influenced respondents’ decision might be the fact that these countries have experienced a safety issue quite recently, and the impact of this aspect is still in their collective memory. The images of the tsunami disaster (which affected Indonesia and some parts of India at the end of 2004) that have been broadcasted all over the globe, or the damages caused in India in October 2005 by an earthquake with the epicenter in the disputed region of Kashmir, together with the great loss of human life due to the avian flu in China (2005), seem to be the main reasons for which respondents are reluctant to visit the above mentioned countries. Another possible explanation for their reluctance is the fact that most of the participants are of European origin, while the countries mentioned above are long-haul destinations for the European market. Since the budget of most of the participants is less than f12.000, they might also take into account the fact that their budgets would not allow them to visit one of these destinations. Also, these destinations are emerging markets in the leisure tourism industry. Therefore, most tourists might fear that they do not offer standards equal to those of the traditional destinations. Still, we assess that Indonesia and China have the potential for developing into productive markets, due to their novelty value in particular for the European market. A relatively high percentage of “yes” answers with a view to the above-mentioned countries shows that tourists do not totally dismiss the opportunity of visiting such “exotic” destinations. When it comes to India, things are somehow different, since the percentage of “yes” answers was surpassed by the high percentage of “no” answers. This might be due to the fact that the respondents took into account not only the safety factor, but might also have been influenced by their own biases and by the overall image of the country (political and economic factors playing a major role). As for Japan, although it is a long-haul destination and it presents constant seismic activity, the majority of opinions were favorable (18% of “yes” answers), mainly because Japan is considered, as a paradox, to be a world leader in earthquake preparedness, mainly after the Kobe quake which killed more than 5,000 people. At the same time, we may claim that Japan is a “mature” market in the leisure and business industry, as compared to China, or Indonesia. Tourism Today - Fall 2007 - Full Paper 51
52 Filio Lazana, Diana Draganescu, Georgiana Grama, Magdalina Yarichkova THE SECURITY FACTOR The second part of this question (3b) assesses the importance of security factors that might influence leisure tourists when choosing a destination (table No 4). The destinations chosen for this research were Denmark (cartoon riots, February 2006), Egypt (bombing in popular tourist area 2005, and 2006), France (the recent demonstrations in Paris), Spain (Madrid, subway bombing, March 2004), UK (London, subway and bus bombings 2005) and USA (New York, September 2001). Table No 4: Potential visits to destinations having experienced a security issue Tourism Today - Fall 2007 - Full Paper
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