Ski – resort and regional development: profile of visitors ... - E-Journal

Sustainable tourism in the small and medium tourism businesses in albania
if we analyze small and medium forms of tourism as the CBT, tourism familiar, etc., as a
sustainable way for communities in our country, we are sure that firstly this is not easy, but
very complicated, but in the end of process the community will be included in such ways in
economic development and what we analyze important, the Albanian communities will results
with more revenue, more employment and more aware for their culture, history, etc.
The result of a all this process is: “Most Albanian communities will be generally in favor of
tourism if growth is slow and if residents are able to maintain a high degree of control over
numbers of visitors, timing of visits, and the activities of visitors, and because of different
regions within country are very different from each others we strongly recommend that a
tourism strategy must be develop and implement”.
What the government is doing in macro level?
In Albania, the public sector has taken a lead over the introduction of projects promoting
“sustainable tourism”. It has since been promoted at a national level. Despite the growing
international recognition of the importance of environmental sustainability across many
economic sectors, the main issue remains the translation of the concept into effective workable
and practical strategies. In tourism, the range of tourism businesses, the diversity of environmental
impacts and the essentially commercial nature of the business have resulted in various
interpretations of the term as well as many real and perceived barriers to its adoption. The
main barriers identified in previous research appear to be a lack of understanding and awareness
of environmental issues related to tourism, the fear of extra costs, and skepticism of what is
perceived to be an impractical and overly theoretical concept.
Albanian Government in collaboration with World Bank is holding the management of coastal
area project on purpose its protection and the promotion of a sustainable tourism. Through
financing, World Bank will sustain the study for in the south of the country tourism development,
with all elements of the project including legacy custody, environment protection.
Sustainable Tourism in Albania?
When a small destination or an area of one region has problems from public support, EC
projects can effort these problems. So, in our case both the weakness of a strategic plan for
small destinations tourism development (or for whole region of Vlora, together with the
inadequate integration of regional programmers within the EC ones, have led to the loss of
many opportunities.
I support the opinion that must be the community that will lead the development that must
participate in the process of monitoring, or can analyze carefully the impact on the environment.
Anyway, what our government must do is to analyze not only the recent EU tourism policies,
but the trends in European tourism.
Tourism Today - Fall 2007 - Full Paper
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