Metrobus Transit Study.pdf - City of St. John's

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St. John’s Transportation Commission (Metrobus) 2011 Market Assessment and Strategic Directions Study – Part A: Background There are also a number of factors outside of Metrobus’ control that could be causing the ridership decline. The economy in St. John’s is booming and the population is growing, however, most of this growth is occurring in the municipalities outside of St. John’s which are not serviced by Metrobus. External forces can have a significant influence on ridership and this was explored as part of this study. While understanding the reason for ridership decline was a key objective of this study, the study also looked at the integrity of the revenue collection system, the characteristics of current transit users through an onboard passenger survey and market opportunities that can be capitalized on to increase transit ridership. To address these study objectives, the report is presented in the following sections: Part A: Background and Methodology Consultation and Survey Activities; Background on Existing Metrobus Service Structure. Part B: The Past and Present: Understanding Ridership Trends Review of the revenue collection process to ensure its integrity; Review of the ridership reporting system to ensure its accuracy; Identifying and assessing reasons for the decline (if valid) in reported ridership. Part C: Market Opportunities Assessment of key market trends and any other opportunities that could lead to ridership growth and feed into a 5-year strategic plan update for Metrobus. Part D: Recommendations and Strategic Directions Recommended improvements to service operations as a result of consultant observations (input into the Strategic Plan Update). Part E: Summary of Recommendations and Next Steps Summary of priorities and next steps moving forward. Dillon Consulting Limited Page 2
St. John’s Transportation Commission (Metrobus) 2011 Market Assessment and Strategic Directions Study – Part A: Background 2.0 CONSULTATION ACTIVITIES The study involved a review of the existing services and several public consultation activities to understand current issues, receive comments on the existing services and the impact of the 2007 service changes, and to provide input into the Strategic Plan update. Study recommendations are based on consultation with the public, municipal staff, Commission members, transit users, some drivers and system personnel, and major stakeholders; consideration of best practices from other systems, and technical assessments by the project team. Elements of the review of existing services and public consultation are presented below. 2.1 Transit Website Feedback and Survey An online community survey was available for both transit users and non-users. The purpose of the survey was to understand public opinion of transit services. The survey was placed on the Metrobus website in March 2010 and comments were collected until Wednesday June 23 rd , 2010. Overall, 373 completed responses were received, of which 325 or 87 percent were from residents of St. John’s and Mount Pearl. A sample of the survey form and a summary of the results are included in Appendix A. 2.2 Online Post-Secondary Student Surveys An online post-secondary student survey was developed and notification of survey availability was e- mailed to students at the College of the North Atlantic (CNA) on Monday April 12 th 2010. The purpose of the survey is to collect information on student ridership, travel patterns, and their attitudes and opinions about Metrobus. The survey was available until Monday June 21 st , 2010. A total of 49 completed surveys were collected. The survey questions and results are summarized in Appendix B. A similar survey catered to students at the Memorial University of Newfoundland (Memorial University) was tested in person on a small group of 30 students during a site visit in May 2010. This survey was then placed online and notification of the survey availability was e-mailed to students. This survey was available from Monday October 11 th 2010 to Friday October 29 th 2010. A total of 1,302 completed surveys were collected. The survey questions and results are summarized in Appendix C. 2.3 Online Employer Survey An online community survey for St. John’s employers was developed and distributed through an email notification to members of the Downtown Development Commission and the Board of Trade. The survey was available for a span of 6 weeks in May and June 2010. The purpose of the survey was to collect information on the characteristics of St. John’s businesses, their relationship and attitudes towards transit, and their openness to partnering with Metrobus in enhancing service for their employees. A total of 39 completed surveys were collected. The survey questions and results are summarized in Appendix D. Dillon Consulting Limited Page 3
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APPENDIX A Online Questionnaire Sam
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Transit Use 1. Have you used Metrob
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3. Which of the following, if any,
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Transit Users 1. How long have you
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Transit Users 1. In the past 12 mon
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6. What is your primary purpose for
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2007 Service Change 1. Did you ride
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Contact Information 1. Please fill
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4. How many vehicles are available
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Metrobus Market Study and Strategic
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APPENDIX B CNA Student Survey and R
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Student Profile/Transit Use 1. Are
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Non Transit Users Off Campus 1. How
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Non Transit Users On Campus 1. What
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3. How do you normally pay for your
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Transit Users 1. What other trips d
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Universal Student Transit Pass One
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Introduction Metrobus is evaluating
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Student Profile/Transit Use 1. What
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Non Transit Users Off Campus 1. How
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Non Transit Users On Campus 1. What
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3. How do you normally pay for your
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Transit Users 1. What other trips d
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Universal Student Transit Pass One
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Introduction Metrobus is evaluating
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2. Main type of business activity:
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Relationship to Transit 1. Does you
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8. Would you CONSIDER participating
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Survey Completion Thank you for you
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APPENDIX E Onboard Passenger Survey
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Tell us about yourself and your tra
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APPENDIX F Peer Review Municipaliti
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APPENDIX G Off-Street Terminal Desi
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Metrobus Transit Study.pdf - City of St. John's

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