Metrobus Transit Study.pdf - City of St. John's

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St. John’s Transportation Commission (Metrobus) 2011 Market Assessment and Strategic Directions Study – Part B: The Past and Present – Understanding Ridership Trends purchase). With the planned fare box system upgrades by Metrobus, all efforts should be made to reduce this lag time as technology permits. As more people use the M-Card, this will become less of an issue as customers get used to the update process. However, improved education regarding the fare media including the update process should be pursued for new customers. This could include sending out an automatic email reminder when there are only a few trips or days left on the card. The second portion of the M-Card review was the accuracy of the reporting system. The reporting system as designed by the manufacturer has not been tampered with and the downloading process and statistical reporting is accurate. No inconsistencies were found. The M-Card is sold at different denominations, and the reader can identify the fare category (i.e. adult, senior, student) and whether the fare is a trip or a transfer. This is an improvement over the previous paper pass system and existing cash system where a driver is asked to code in passenger category, if not an adult. This requires a judgment call by the driver, which is not always accurate and is often not made. From a reporting perspective, the introduction and operation of the M-Card was not found to be potential contributor to the ridership decline. 4.3 Accuracy of Statistics Metrobus has supplied the Canadian Urban Transit Association (CUTA) with annual ridership figures as shown in Figure 1 in Part A of this report. Ridership in St John’s has gone up and down in the period reported since 1996. Figure 4 illustrates service utilization. Both Figures 1 and 4 illustrate a peak ridership period in 2005 and 2006. In those years and the year that followed, several events occurred; a fare increase, a change in fare media, and a restructuring of routes and services. Figure 4 – Metrobus Regular Service Passengers / Capita Trends 30 25 Rides / Capita 20 15 10 5 0 1996 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Year Figure 5 compares revenue and ridership over the same period. This shows a realistic trend. It indicates that the fare changes were effective in improving financial performance while not significantly changing overall passenger loading. This, plus the positive passenger survey response, suggests that the accuracy of the statistics is not a reason for ridership decline. Dillon Consulting Limited Page 18
St. John’s Transportation Commission (Metrobus) 2011 Market Assessment and Strategic Directions Study – Part B: The Past and Present – Understanding Ridership Trends Figure 5 – Revenue and Ridership Comparison 6,000,000 Passengers and Revenue($) 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 Ridership Revenue 0 1996 2000 2001 2002 2003 2004 2005 2006 2007 2008 Year The historic and current methodologies of reporting ridership were reviewed and it was found that they are in keeping with industry norms and definitions. The only weakness is in the reporting of transfers. Currently, with the M-Card, transfer reporting is very precise. However, historically transfer reporting may have not been as precise due to technology or driver behavior. The route structure and municipal financial support model of Metrobus involves artificial transfer points. For example, Mount Pearl will only subsidize trips between Mount Pearl and Village Shopping Centre. This means that Routes 21 and 22 stop at Village Shopping Centre and passengers are required to transfer to other routes to reach destinations in St. John’s. This deters ridership and in the past may have contributed to double counting of linked trips. While the M-Card provides a better account of transfers than the old paper pass system, the method of reporting over the last two years has remained consistent in order to accurately compare current ridership (with the M-Card) and historical ridership (under the paper pass system). Dillon Consulting Limited Page 19
Page 1: Metrobus Market Assessment and Stra
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APPENDIX A Online Questionnaire Sam
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Transit Use 1. Have you used Metrob
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3. Which of the following, if any,
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Transit Users 1. How long have you
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Transit Users 1. In the past 12 mon
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6. What is your primary purpose for
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2007 Service Change 1. Did you ride
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Contact Information 1. Please fill
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4. How many vehicles are available
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Metrobus Market Study and Strategic
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APPENDIX B CNA Student Survey and R
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Student Profile/Transit Use 1. Are
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Non Transit Users Off Campus 1. How
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Non Transit Users On Campus 1. What
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3. How do you normally pay for your
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Transit Users 1. What other trips d
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Universal Student Transit Pass One
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Introduction Metrobus is evaluating
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Student Profile/Transit Use 1. What
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Non Transit Users Off Campus 1. How
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Non Transit Users On Campus 1. What
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3. How do you normally pay for your
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Transit Users 1. What other trips d
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Universal Student Transit Pass One
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Introduction Metrobus is evaluating
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2. Main type of business activity:
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Relationship to Transit 1. Does you
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8. Would you CONSIDER participating
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Survey Completion Thank you for you
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APPENDIX E Onboard Passenger Survey
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Tell us about yourself and your tra
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APPENDIX F Peer Review Municipaliti
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APPENDIX G Off-Street Terminal Desi
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Metrobus Transit Study.pdf - City of St. John's

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