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Metrobus Transit Study.pdf - City of St. John's

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<strong>St</strong>. John’s Transportation Commission (<strong>Metrobus</strong>) 2011<br />

Market Assessment and <strong>St</strong>rategic Directions <strong><strong>St</strong>udy</strong> – Table <strong>of</strong> Contents<br />

6.4 Demographic Characteristics ...............................................................34<br />

6.5 Factors Influencing Auto Ownership and Use.....................................35<br />

6.6 Economic Activity.................................................................................36<br />

6.7 Other Modes .........................................................................................36<br />

6.8 Summary ...............................................................................................38<br />

PART C: ASSESSMENT OF MARKET OPPORTUNITIES......................... 39<br />

7.0 MARKET ASSESSMENT ............................................................ 39<br />

7.1 Post-Secondary Market.........................................................................39<br />

7.2 Secondary School Market .....................................................................40<br />

7.3 Hospital Market....................................................................................40<br />

7.4 Commercial/Employment Market....................................................... 41<br />

7.5 Industrial Market ..................................................................................43<br />

7.6 Tourism / Recreation ...........................................................................44<br />

7.7 <strong>St</strong>. John’s International Airport.............................................................44<br />

8.0 BENCHMARK REVIEW............................................................. 45<br />

8.1 System Characteristics..........................................................................45<br />

8.2 <strong>Transit</strong> Utilization.................................................................................45<br />

8.3 Amount <strong>of</strong> Service.................................................................................47<br />

8.4 Level <strong>of</strong> Service .....................................................................................47<br />

8.5 Revenue/Cost Ratio .............................................................................48<br />

8.6 Municipal Subsidy ................................................................................49<br />

8.7 Fare <strong>St</strong>ructure........................................................................................49<br />

8.8 Cost Effectiveness................................................................................. 51<br />

9.0 EXTERNAL TRENDS................................................................. 53<br />

9.1 Opportunities........................................................................................53<br />

9.2 Challenges.............................................................................................55<br />

PART D: STRATEGIC DIRECTIONS ........................................................... 59<br />

10.0 OBSERVATIONS ON ROUTE STRUCTURE AND<br />

TRANSIT OPERATIONS ..................................................................... 59<br />

10.1 Route Designations ..............................................................................59<br />

Dillon Consulting Limited<br />

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