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Metrobus Transit Study.pdf - City of St. John's

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<strong>St</strong>. John’s Transportation Commission (<strong>Metrobus</strong>) 2011<br />

Market Assessment and <strong>St</strong>rategic Directions <strong><strong>St</strong>udy</strong> – Part D: <strong>St</strong>rategic Directions<br />

Route 10 is a well used service between the Avalon Mall and the downtown. However, to access the<br />

downtown, the route first goes through Memorial University and the Health Sciences Centre, adding<br />

real and perceived travel time for passengers destined to the downtown. As seen in Figure 21, while<br />

the strongest demand from the north to the downtown is from Memorial University/Health Science<br />

Centre and Marine College/CNA/Confederation Building, there is still some demand from the<br />

Avalon Mall, and the potential for a direct route from the Avalon Mall to the downtown should also<br />

be considered.<br />

Overall, the route structure should streamline services between major origin-destination pairs as<br />

much as possible to avoid multiple transfers and reduce travel time. As the system grows, direct<br />

two-way service between each <strong>of</strong> the origin-destination pairs identified in Figure 21 should be<br />

considered. While some <strong>of</strong> these travel demands are well serviced by existing routes (i.e. Route 1<br />

and 2), there may be additional routes or modifications to consider. In particular, the role <strong>of</strong> Avalon<br />

Mall as a transfer facility should be re-examined in a follow-up service review with a potential to<br />

relocate this facility at the Memorial University /Confederation Building node.<br />

TRANSFERS<br />

Waiting time typically has the largest negative impact on ridership since the transit user is no closer<br />

to getting to their destination, no matter how long they wait. Wait time consists <strong>of</strong> both waiting for<br />

the initial bus and waiting for a transferring bus and is influenced by overall frequency and the need<br />

to transfer.<br />

The time spent waiting at bus stops/terminals for transfers and the need for transfers to get from<br />

origin to destination greatly influence the satisfaction <strong>of</strong> a transit passenger’s trip. All surveys (online,<br />

Memorial University student, CNA student, and on-board) queried respondents on the number <strong>of</strong><br />

transfers they have to make on their primary (most prevalent) or current trip. The results are as<br />

follows:<br />

<br />

<br />

<br />

online community survey - 48 percent require transfer(s);<br />

on-board passenger survey – 40 percent require 1 transfer, 6 percent require 2 transfers;<br />

CNA student survey – 45 percent require 1 transfer; and<br />

Memorial University student survey – 24 percent require 1 transfer, 3 percent require 2<br />

transfers, and 1 percent requires more than 2 transfers.<br />

This is considered a high number <strong>of</strong> transfers and opportunities to reduce the number <strong>of</strong> transfers<br />

or the impact <strong>of</strong> transfers were explored. There are three ways to minimize the impact <strong>of</strong> transfers:<br />

1. Arrange for timed transfers at terminals were possible;<br />

2. Avoid the transfer altogether; and<br />

3. Interline routes with a high number <strong>of</strong> transfers.<br />

For passengers requiring a transfer, transfer-waiting time is shown to be <strong>of</strong> greater importance than<br />

the initial wait time for the first bus. This is because with a reliable service, the initial wait time is<br />

within a passenger’s control (they can adjust their time <strong>of</strong> arrival at the transit stop). In contrast,<br />

waiting time at the transfer point cannot be controlled by the passenger unless the schedule provides<br />

timed transfers (routes depart a transfer point at the same time).<br />

Dillon Consulting Limited Page 63

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