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Generation campaign
A Group operating agreement relating to the shaping of demographic change came into force on
November 1, 2007. This agreement forms the cornerstone for implementing measures to tackle
demographic challenges in Group companies. These measures have been developed as part of the
“GO – Salzgitter AG 2025 Generation Campaign”. This agreement applies to most Group companies
and includes the Steel, Tubes, Trading and Services Divisions. The financial prerequisites are being
created with the help of so-called demographic funds. The aim of these funds is to allow employees
who face particular pressures to retire early even after the discontinuation of funded age-related parttime
working as of December 31, 2009. This agreement also obligates all companies to take an active
approach to demographic changes within their workforces on the basis of age structure analysis.
We developed over 90 measures as part of the Group-wide project, which Group companies will
implement successively during the course of the next few years. Some of them are already being
implemented. In doing so, we pay attention to the particularities of each company. Besides integrating
the topics into the companies’ balanced scorecards, the targeted implementation of the measures will
form a component of personnel controlling and regular personnel development conferences.
The implementation of “GO – Salzgitter AG 2025 Generation Campaign” forms the basis for personnel
work in coming years. The project will allow us to help secure our companies’ competitiveness and
innovative capacity and enable all employees to enjoy satisfying and value-adding work all the way
through to retirement.