FY 2013 Operating and Capital Budget - Metro Transit

Marketing: Performance Indicators (continued)
FY 2013 FY 2012 FY 2011
Target Projection Target Actual
Build a best-in-industry marketing
and sales organization
• Years of experience (internal
avg.)
• Years of experience (external
avg.)
• Advanced degrees
• Bachelors
• Peer benchmarks
10 yrs
10 yrs
2
4
TBD
Begin
tracking
Increase advertising revenue YOY to
help offset public funds 10% 10% 10%
Manage marketing funds responsibly
• Do not exceed budget
• Demonstrate return versus
spend
100%
TBD
100% 100%
Annually review best practices of
peer organizations and attend
annual APTA conference Yes Yes Yes Yes
Marketing - Operating Expense
$ Change % Change
FY 2013 FY 2012
13 Bgt 13 Bgt FY 2011
Budget Projection Budget vs. 12 Proj vs. 12 Proj Actual
Marketing Wages & benefits without OPEB $ 493,806 $ 338,506 $ 371,241 $ 155,299 45.9% $ 263,100
Other postemployment benefits 36,637 27,270 34,270 9,366 34.3% 21,970
Services 203,100 142,463 197,709 60,637 42.6% 187,889
Parts & supplies 168,750 156,363 171,406 12,387 7.9% 167,469
Utilities 4,080 3,238 4,080 842 26.0% 3,068
Taxes, leases & other 302,390 281,068 293,209 21,322 7.6% 285,217
Operating expense $ 1,208,762 $ 948,908 $ 1,071,916 $ 259,854 27.4% $ 928,714
(Totals may not sum due to rounding)
107