FY 2013 Operating and Capital Budget - Metro Transit
FY 2013 Operating and Capital Budget - Metro Transit
FY 2013 Operating and Capital Budget - Metro Transit
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Goals <strong>and</strong> Objectives Action Plan<br />
The following goals <strong>and</strong> objectives are consistent with the four primary organization level goals<br />
used to achieve <strong>Metro</strong>’s Strategic Plan. Progress in attaining these goals <strong>and</strong> objectives are<br />
measured through performance indicators. A list of performance indicators follows the Goals<br />
<strong>and</strong> Objectives Action Plan.<br />
Gateway Arch – Goals <strong>and</strong> Objectives Action Plan<br />
Goal: Deliver a high quality experience that is recognized by its customers, industry<br />
peers, <strong>and</strong> regional stakeholders for its excellence<br />
Objective: Improve service quality<br />
Strategy Action Steps Performance Measurements<br />
Underst<strong>and</strong> our customers’<br />
expectations <strong>and</strong> take steps<br />
to exceed them<br />
• Update the Arch<br />
Transportation System by<br />
replacing the Motor Generator<br />
Sets<br />
• Redesign Load Zones for the<br />
“Journey to the Top”<br />
experience to focus on park<br />
themes, lower maintenance<br />
costs, <strong>and</strong> improved preboarding<br />
processes<br />
• Increase reliability of Arch<br />
Transportation System<br />
• Enhance the customer experience<br />
of the product<br />
• Increase efficiency of the<br />
“Journey to the Top” experience<br />
<strong>and</strong> improve customer<br />
satisfaction with the overall<br />
experience<br />
Goal: Ensure cost-effective <strong>and</strong> efficient use of resources <strong>and</strong> aggressively pursue<br />
funding partnerships to supplement existing resources<br />
Objective: Implement revenue enhancement strategies<br />
Increase ticket sales<br />
• Increase revenue<br />
opportunities through advance<br />
ticket sales, by exp<strong>and</strong>ing<br />
existing partnerships <strong>and</strong> by<br />
establishing new relationships<br />
for ticket sales<br />
• Increase participation <strong>and</strong> add<br />
revenue generating events<br />
• Track the effectiveness of<br />
advertising promotions<br />
• Create <strong>and</strong> continue events such<br />
as River City Music Days <strong>and</strong><br />
Night at the Museum, which<br />
result in premium revenue<br />
opportunities beyond our<br />
st<strong>and</strong>ard product offerings<br />
• Continue partnerships with the<br />
St. Louis Convention <strong>and</strong><br />
Visitors Commission <strong>and</strong> area<br />
hotels to sell packages, which<br />
increase exposure <strong>and</strong> pre-visit<br />
buying opportunities<br />
• Determine the most effective<br />
promotions strategies through<br />
system tracking <strong>and</strong> evaluation<br />
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