Daimler Annual Report 2011 - Alle jaarverslagen

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The Divisions Thanks to an attractive range of products, Daimler’s divisions profited from the growth in worldwide automotive demand. In the main, significant growth rates were achieved for unit sales and revenues. We were able to improve our market position in many areas. 128
4 | The Divisions | Contents 4 | The Divisions 130-133 Mercedes-Benz Cars – Unit sales, revenue and earnings at record levels – New generation of compact cars starts with the B-Class – Additional models announced in the luxury segment – Further reductions in CO 2 emissions with new engines – Numerous awards for Mercedes-Benz – EBIT of €5.2 billion and return on sales of 9.0% 140-141 Daimler Buses – Increase in sales to 39,700 units despite difficult conditions – Positive business development in Latin America and Turkey – Presentation of new Mercedes-Benz Citaro city bus – EBIT of €162 million 142-143 Daimler Financial Services 134-137 Daimler Trucks – Significant growth in unit sales in major markets – The Actros – new flagship for Mercedes-Benz Trucks – Expanded presence in the RIC countries – Continuation of Global Excellence initiative – Strong increase in EBIT to €1.9 billion – Positive business development in all regions – New Mobility Services business unit – Awards for customer and dealer satisfaction – EBIT reached new record of €1.3 billion 138-139 Mercedes-Benz Vans – Substantial sales growth to 264,200 units – Leading market position maintained in the European Union – New products for Latin America – EBIT almost doubled to €835 million 129
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Annual Report 2011.
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Divisions Amounts in millions of eu
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Innovation and Growth We invented t
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Annual Report 2011 | Contents 1 | T
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Q1.11 25th anniversary of the autom
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Q3.11 Joint venture between Daimler
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25 years of the automobile and exce
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Mercedes-Benz Vans posted unit sale
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The Board of Management Andreas Ren
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1 | To Our Shareholders | Report of
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1 | To Our Shareholders | The Super
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1 | To Our Shareholders | Daimler S
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1 | To Our Shareholders | Daimler S
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150,000 km of driving before the fi
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2 | Innovation and Growth 31
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2 | Innovation and Growth 2,600 hou
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Revolutionary 36
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The New Compact Cars Safe and comfo
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2 | Innovation and Growth The Fasci
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2 | Innovation and Growth F-CELL Wo
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The Fascination of Electric Mobilit
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2 | Innovation and Growth What Will
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2 | Innovation and Growth Intellige
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2 | Innovation and Growth Urban mob
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Global Success Made by Daimler Stre
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The first locally produced Mercedes
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2 | Innovation and Growth Daimler i
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Customer Care Worldwide China’s e
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2 | Innovation and Growth The Futur
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The Future Is Our Element Any kind
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2 | Innovation and Growth The Avant
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2 | Innovation and Growth F125! 40
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3 | Management Report | Contents 3
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3 | Management Report | Business an
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3 | Management Report | Business an
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Page 119 and 120: 3 | Management Report | Outlook Out
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Page 125: 3 | Management Report | Outlook One
Page 129 and 130: 4 | The Divisions | Mercedes-Benz C
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Page 133 and 134: 4 | The Divisions | Daimler Trucks
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Page 139 and 140: 4 | The Divisions | Daimler Buses T
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Page 143 and 144: 5 | Sustainability | Contents 5 | S
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Page 147 and 148: 5 | Sustainability | Innovation, Sa
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Page 153 and 154: 5 | Sustainability | Social Respons
Page 155 and 156: 6 | Corporate Governance | Contents
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7 | Consolidated Financial Statemen
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8 | Additional Information | Ten Ye
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8 | Additional Information | Glossa
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Internet | Information | Addresses
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Financial Calendar 2012 Annual Pres
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Daimler Annual Report 2011 - Alle jaarverslagen

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