Daimler Annual Report 2011 - Alle jaarverslagen

Global Success Made by Daimler
Strengthening our presence in our core markets
and in the emerging markets of the future
Dynamic global markets are creating outstanding opportunities
for Daimler. Growth will be driven in the future primarily
by the BRIC countries (Brazil, Russia, India and China), but
our traditional automotive markets in Europe, the United
States and Japan will also remain very important for us.
The BRIC countries have advanced to become the world’s
fastest-growing automotive markets in a very short time.
The low density of vehicles and an emerging middle class are
leading to booming economies. The car markets of the four
BRIC countries will soon enter the top ten, and Daimler
Trucks also expects to greatly increase its sales there in the
medium term.
Local production is increasingly becoming a key factor for
success, and we are making targeted investments in areas
such as local brands and new production capacities to make
sure we can fully meet the global demand for our products.
Daimler is already present with its own manufacturing facilities
in many countries around the world. New plants like
the one in Hungary, country-specific brands like BharatBenz
in India, and partnerships such as those with Foton in China
and Kamaz in Russia ensure that our global market success
will continue.
Positive global balance through a global presence
Our activities in the BRIC countries underscore our goal of
balanced growth. The new Daimler locations benefit from
this, but our traditional sites profit as well through positive
effects like new recruitment and the safeguarding of existing
jobs.
BharatBenz plans to conquer the modern domestic market in India with
special products. From frames to cabs, paint and engine production —
the new Daimler plant covers all stages of manufacturing for light, medium
and heavy-duty trucks.
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