Daimler Annual Report 2011 - Alle jaarverslagen

3 | Management Report | Business and General Conditions
Following the acquisition of Tognum, which we completed
together with Rolls-Royce Holdings plc in 2011, our 50% interest
in the newly founded Engine Holding GmbH is managed by
Daimler Trucks. The new company is a globally leading supplier
of complete systems in the field of industrial engines.
Mercedes-Benz Vans has production facilities at a total of
seven locations in Germany, Spain, the United States, Argentina,
Vietnam, and since April 2010 also in China in the context
of the joint venture, Fujian Daimler Automotive Co., Ltd. As of
the year 2013, the Mercedes-Benz Sprinter will be produced
under license also by our partner GAZ in Russia. The division’s
product range comprises the Sprinter, Vito, Viano and Vario
series in weight classes from 1.9 to 7.5 tons. The most important
markets for vans are in Euro pe, which accounts for 76% of
unit sales. By intensifying our local marketing and production
activities, we are increasingly developing the growth markets
of South America and Asia as well as the Russian market. In
the United States, the Sprinter is sold not only as a Mercedes-
Benz van, but also under the Freightliner brand.
The Daimler Buses division with its brands Mercedes-Benz,
Setra and Orion continues to be the world’s leading manufacturer
by a large margin in its core markets in the segment
of buses and coaches above 8 tons. The product range
supplied by Daimler Buses comprises city and intercity buses,
coaches and bus chassis. The most important of the 15 production
sites are in Germany, France, Spain, Turkey, Argentina,
Brazil, Canada, Mexico and the United States. In 2011, 43%
of Daimler Buses’ revenue was generated in Western Europe,
11% in the NAFTA markets and 29% in Latin America (ex -
cluding Mexico). While we mainly sell complete buses in Europe
and the NAFTA region, our business in Latin America, Africa
and Asia is focused on the production and distribution of bus
chassis.
Through a subsidiary, Daimler held a 22.5% equity interest in
the European Aeronautic Defence and Space Company (EADS),
a leading company in the aerospace and defense industries,
until the end of 2011. In economic terms, Daimler owned a 15%
stake in EADS, because a consortium of national and international
investors owns a one-third interest in the subsidiary
that holds the EADS shares. In November 2011, Daimler AG
and the German government agreed in principle that the KfW
Bank Group will buy from Daimler 7.5% of the shares in EADS.
The sale of the shares is planned for 2012.
Through a broad network of holdings, joint ventures and cooperations,
Daimler is active in the global automotive industry
and related sectors. The statement of investments of Daimler in
accordance with Sections 285 and 313 of the German
Commercial Code (HGB) can be found at http://www.daimler.
com/ir/results2011.
3.01
Consolidated revenue by division
Mercedes-Benz Cars 52%
Daimler Trucks 25%
Mercedes-Benz Vans 8%
Daimler Buses 4%
Daimler Financial Services 11%
The Daimler Financial Services division supports the sales
of the Daimler Group’s automotive brands in nearly 40 countries.
Its product portfolio primarily comprises tailored financing
and leasing packages for customers and dealers, but it also
provides services such as insurance, fleet management,
investment products, credit cards and car sharing. The main
areas of the division’s activities are in Western Europe and
North America. In 2011, more than 40% of the vehicles sold by
the Daimler Group were financed by Daimler Financial
Services. Its contract volume of €71.7 billion covers 2.6 million
vehicles. In the second quarter of 2011, Daimler Financial
Services expanded its business model with the launch of its
new “Mobility Services” business unit. In this context, the
activities of car2go were allocated to the Daimler Financial
Services division. Daimler Financial Services also holds
a 45% interest in the Toll Collect consortium, which operates
an electronic road-charging system for trucks above
12 tons on highways in Germany.
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