Daimler Annual Report 2011 - Alle jaarverslagen

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2 | Innovation and Growth 1,000,000 new leasing and financing contracts worldwide each year 8,000 sales outlets worldwide +60 new sales outlets in China Customer Care Worldwide Premium-class sales: In close cooperation with the sales organization, national subsidiaries and dealerships, Daimler is posting record sales in China. With customized products, Daimler Financial Services is also putting vehicles on the road in China and around the world. Since 2011, Chinese customers have been able to experience the fascination of the cars with the star in the newly opened Mercedes-Benz Center in Beijing — one of the brand’s biggest flagship stores in Asia. 58 59
Customer Care Worldwide China’s economy is growing — and Daimler is continuing its success story in the world’s biggest automobile market China’s economy has grown in leaps and bounds, and the long-term prospects of business operations in China are equally promising. With sales of more than 300,000 Mercedes-Benz cars planned for 2015, all the signs point to further growth for Daimler. We will also significantly increase our market share in other vehicle categories in China. We are continuously expanding our sales and service network in China to accommodate the dynamic development of sales and service activities that is taking place there. Also in China, our goal is to ideally fulfill our customers’ requirements for optimal sales and service quality. Thanks to its many years of business operations in China, Daimler can build on a broad foundation of local businesses. Mercedes-Benz and smart cars are currently sold by approximately 210 dealerships in 90 cities, and trucks and vans are sold by some 80 retailers. In 2011, we expanded the sales and service network for Mercedes-Benz cars and commercial vehicles with 60 attractive new dealerships and by conducting intensive training programs for the sales and service teams. In China, as elsewhere, we offer our customers “the best or nothing.” Gaining an additional edge through customized financial services. Customers who finance or lease their vehicles are not only particularly loyal to their brands, but they also change their vehicles twice as often and more frequently opt for especially high-grade vehicle equipment. That’s why Daimler Financial Services supports the sales of our vehicles. Today, our financial services division already finances or leases more than 40% of Daimler Group vehicles, and the contract volume will increase over the coming years. One of the next steps in the global growth strategy of Daimler Financial Services involves stronger participation in growth markets such as China and India. In line with this approach, Daimler Financial Services supports Daimler’s successful operations in the Chinese market by offering special products and services customized for the domestic market. Since 2011, Daimler has also been further improving its proximity to its customers in the booming Indian market by offering customized finance and leasing packages. “From the smart to the S-Class, we provide our customers with perfect advice and service. For an increasing number of young Chinese, Daimler vehicles are part of their lifestyle.” David Wang, salesperson Daimler a big success in China Mercedes-Benz Cars unit sales in China (in thousands) 300 223 160 31 49 68 2007 2008 2009 2010 2011 2015 China is already the world’s largest automobile market, and Daimler is steadily gaining ground in this outstanding growth market. In the future, China will be the biggest car market for Mercedes-Benz. 60
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Annual Report 2011.
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Divisions Amounts in millions of eu
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Innovation and Growth We invented t
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Internet | Information | Addresses
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Financial Calendar 2012 Annual Pres
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Daimler Annual Report 2011 - Alle jaarverslagen

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